Tips and Tricks: Free Exposure

Free Exposure

Artists can make the most beautiful, clever greeting card designs, but make few to no sales. Why? Probably because they don’t know how to market their work or think they don’t have time.

We have resources to help such as Tips and Tricks: Basic Marketing. But there’s another overlooked resource you should know about – this blog.

The GCU Community blog delights in promoting artists with our Design Spotlight, usually run weekly. When we come across an artist whose work stands out for us, we issue an invitation. We’ll still be singling out outstanding artists and their work, but we want to offer every artist the opportunity to get some free marketing love.

If you’d like to be in the Design Spotlight, just send me an e-mail (see Contact Corrie on the upper right side of this page) with a link to the card at GCU you want to promote + anything you want to share about the card, yourself, and your work. Please don’t send me a link to the Large View or to your Manage Cards section – I can’t do anything with that. And you can share as much as you want – the community loves to get to know folks.

Why should I take advantage of the Design Spotlight? Because this blog is updated frequently each week, so posts are quickly indexed by search engines. And we cross-post to the Artist Facebook group. That means your card will be appearing in search results much more quickly than if you do nothing at all.

Who can be in the Design Spotlight? Any GCU artist may participate. Even if you’ve been in the Spotlight before, if you have a new design you want to promote, bring it on.

Are there any rules? Let’s keep it simple – one card per artist per month.

What do you need from me again? Send an e-mail with a link to your card at GCU + whatever you want to say about yourself, your work, and your card.

How much can I say? Whatever you like. As long as it’s not War and Peace, we’re cool.

Can I include links to my other POD shops? Blogs? Websites? Absolutely.

This is just about the easiest, simplest, most fool proof form of marketing you can get – so why aren’t you jumping on the bandwagon already?