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Critique Clinic – June 14-16, 2013

June 14, 2013
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How does it work? For three days a week (Friday-Sunday midnight), I will open the clinic to any artist who wants an honest peer review and critique of a card which gets plenty of clicks but no sales, so something’s probably not quite right, or you’ve got a new design you want to test drive, or you’re unsure about the marketability of a card. Or perhaps you’re a newbie who isn’t sure if a card is up to a marketable standard. Anyone is welcome to participate. In fact, I encourage everyone to at least look at the cards in question and read the critique comments – you may learn something. The purpose of the clinic is to help artists improve the commercial appeal and marketability of their cards.

THE RULES

  • ONE card per artist only.
  • Card must be intended for sale at Greeting Card Universe.
  • To submit a card for critique, post a link to the card at GCU in the comments section of this clinic post. Allowances will be made if you’ve had a card declined, or made a new design you’d like advice on before submission. Give us the link where we can see the card, such as your private gallery, Flickr, Tinypic, etc. If you do give a private gallery link, be sure your private module gallery is ON. Please do not post links to your Manage Cards section – do you really want strangers tinkering with your cards? And please don’t ask us to critique a card that’s pending review – we can’t see it until it’s approved.
  • Any artist is free to comment and/or give a critique of a submitted card. HOWEVER, post-and-run comments like “great card” or “you suck” will not be tolerated, nor will abuse. Criticism should be constructive, not destructive. Play nice or you will be banned.
  • I also won’t tolerate temper tantrums if you decide your “artistic integrity” is being stepped on because you asked for a critique, and someone told you the photo you’re using isn’t in focus. If you can’t take honest criticism, don’t submit. Once gets you a warning; twice and you’re banned from submitting in the future.
  • Artists who critique may do so by giving their opinion, posting an example of another card, or pointing the submitter to a video, on-line article, or other helpful suggestion.
  • Don’t forget that artists who are giving you tips and helpful advice are volunteering their time and trouble. Be nice. A link back to their store on your website or blog is appreciated (but not mandatory).
  • You are free not to take any advice offered. There’s no guarantee any card will be a bestseller, so don’t come into the clinic with unrealistic expectations.
  • Rules may change as we go along and we see how things turn out, okay?

So without any further ado, I declare this week’s Critique Clinic open!

7 Comments leave one →
  1. June 15, 2013 2:10 am

    Hi everyone. The following card has had more than 2,800 clicks but no sales, so, obviously, something is not right, particularly internally. All suggestions gratefully received.

    http://www.greetingcarduniverse.com/weve-moved-new-address-announcements/new-apartment-condo/weve-moved-to-our-new-851499?aid=132497

    Cheers,

    Rosanne

    • June 15, 2013 6:07 am

      I don’t see anything technically wrong with the card – maybe the photographers might give you some pointers. Font choice is pretty clean and legible. Perhaps people don’t send out “we’ve moved” cards as much these days because of e-mail and texting?

      Corrie

      • June 15, 2013 7:22 am

        Thanks Corrie – I always appreciate your opinion. You may well be right that “we’ve moved” cards may not be so popular anymore.

        Cheers,

        Rosanne

    • June 15, 2013 3:21 pm

      Hi Rosanne – We’ve moved cards for new homes certainly still sell, however it is possible that moving announcements for a new apartment have be less sought after. The image itself is probably drawing customers in to take a look at a larger view, but they they see it’s for New Apartment, so they don’t buy.

      Doreen

      • Red Rosé Digital Art permalink
        June 15, 2013 10:13 pm

        Thanks Doreen – I did wonder about that too. However, I just wanted to check that the card itself was not the issue.

        Cheers,

        Rosanne

  2. SunAtNight permalink
    June 15, 2013 4:48 pm

    Just my personal opinion – but I wouldn’t be concerned with the design vs. number of clicks.
    I don’t even look at the number of clicks anymore do to a regen error on the web site in the not so distant past. I received over 2,000 clicks in a 24 hour time period on 2 cards in particular. I used to pay attention to the clicks and from a stat point of view it used to be a good indicator, but I just choose not to pay attention to them anymore. Clicks can rise in quantity for any number of reasons – special promotions, email campaigns, design of the day, etc. . . Just adding my 2 cents or rather clicks 🙂

    • Red Rosé Digital Art permalink
      June 15, 2013 10:16 pm

      Thanks SunAtNight – yes, clicks certainly used to be quite reliable. Still, it’s always worth checking whether there is another problem that I actually have control over! 🙂

      Cheers,

      Rosanne

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