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Tips and Tricks: How to Sell More Cards, Part 2

July 3, 2013

Marketing & Promotion—The Basics

Search Engines & Facebook

Today, we’re focusing on what you can do to add self promotion to your schedule.

First and more importantly: you should look at your marketing efforts as a long-term investment, not a short-term solution. You likely won’t see results right away. It takes time to develop your brand and put yourself out there on the Internet for shoppers to find. But don’t despair—the minutes you spend today will reap future rewards for you.

“But I’m busy!” you say. “I have a lot on my plate!” You’re right, we’re all busting our buns to make a living. But you don’t need to make marketing your full-time job. There are simple, quick things you can do that will add to your promotional repertoire once you’ve established a base to build on.

The effect is cumulative. Once you start the ball rolling, keep giving it momentum. The more product links you’ve got out there, the better your chances at being seen. Just don’t try to put up the contents of your store in one go.  🙂

80/20—The Golden Rule
Whatever you decide to do by way of promotion, keep in mind that the general public has very little interest in hearing solely about your card designs. Sorry. So if you want to get the public’s attention, you’ll need to follow the 80/20 rule: that is, only 20% of your on-line posts on social media or websites or blogs should be about your cards. The other 80% should be about something else. Like what? Whatever you’re passionate about, that’s the best place to start.

The Basics of Happy Search Engines
Search engines are the beating heart of the Internet, and if you want potential shoppers to buy your cards, you need to make them visible. The best way to do this is always include a good title on your cards and always include a description in the Artist’s Notes field. Search engines LOVE original relevant copy like kitties love catnip. Be descriptive. Include such things as trendy color combinations, design elements, etc. Here are a couple of articles you’ll find helpful.

How to Write Product Descriptions
Artist’s Notes and Product Descriptions
How to Write Card Descriptions
Nuts and Bolts: Card Titles

What you want to get are links at other sites that point toward your card. You can spend time promoting your store as a whole, but we’ve found it far more effective to promote individual greeting cards, especially niche cards. Rather than try to woo  potential shoppers into paying attention to a general Birthday card, promote a Birthday on the Fourth of July card. You get the idea. Seek out the uncommon—this is GCU’s core strength and as a designer, your biggest edge over the competition. Show shoppers stuff they haven’t seen a million times before.

For more link love, take a minute to check out…

Cheryl of Golden Jackal Card Store has created a Forum thread requesting artists to interview for her blog. This is a great opportunity for artists to get some link love!

All artists have a standing invitation to participate in this blog’s Design Spotlight. Just send me a link to your card on GCU + anything you want to tell us about the card and about yourself. Don’t forget to include links to your websites, social media, and/or places you’d like to promote.

Get involved in Design Contests on this blog, too. That’s another link to your card! And you’ll have an excuse to ask your relatives and peeps for their votes by posting on social media sites and in forums and e-mails.

If you have a website, blog, Facebook business page, Pinterest account, etc., network with your fellow artists. Offer to exchange links. A request posted on the GCU Forum is usually a great place to start.

The Basics of Social Media: Facebook
Where to start? If you’re not much of a writer and don’t feel you can successfully pull off a blog or website, start small with social media and work yourself up.

 If you haven’t already, make a Facebook business page.

To get “likes,” ask friends and family + post a request on the GCU Forum in the Facebook Fan Page thread or this more recent FB Business Page thread and offer reciprocal likes to other artists.

Make sure to create an eye catching Cover for your page.

Try to post something at least a few times a week. Follow the Golden Rules (see above). Be smart with your greeting card posts. Is something going on in the world you can highlight with a card? Like the recent Supreme Court ruling striking down DOMA and Prop. 8 in California. If you have gay wedding congratulations cards in your line-up, why not post one on FB with a shout out to your LGBT peeps? When it’s Superbowl season, how about a football themed birthday card? You can also post cards on holidays and even oddball holidays might strike a chord with someone.

Don’t forget to use Facebook hashtags! These little guys may be new to FB, but they’re important.

Take a minute to check out…

The On-Line Store Shares Group – Recently set up by Janet Lee Designs to benefit GCU artists.

The Greeting Card Universe Artists’ Page founded by Eugenia Bacon.

Top Ten Must See Tips to Run a Successful Facebook Business Page

The bottom line? Don’t lose hope! There are lots of things you can do to promote yourself. Fellow artists, if you have any tips to add about marketing on Facebook, please share in a comment. Thanks!

Tomorrow, I’ll continue with Marketing & Self Promotion—The Basics where we’ll be covering Twitter, Pinterest, websites, and yes, blogs.

4 Comments leave one →
  1. July 7, 2013 6:02 pm

    I always wonder if submiting to the top 5 search engines enough, or more the merrier?

    • July 7, 2013 7:11 pm

      I know Doreen submits to some. You probably don’t really need to go crazy with search engine submissions. To be honest, we never submit – we let the search engines find us instead.


  2. July 8, 2013 9:28 pm

    thanks for the great tip from a pro…they sure find YOU

    • July 9, 2013 6:45 am

      Because we’ve been doing self-promotion for a number of years, trying out new ways as they appear (like Pinterest) and discarding strategies that didn’t work for us.


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