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Tips and Tricks: How to Sell More Cards, Part 3

July 4, 2013

Marketing & Promotion—The Basics

Twitter and Pinterest

Today, we’re going to cover Twitter + Pinterest, websites and blogs. Remember what I said about not putting all your eggs into one basket? Well, it’s a good idea to at least have a couple of places where you consistently make your presence known. Consistently. That word, along with relevancy, should be your guiding principles.

Try out what you think will work for you. If over time – I’m talking more 12 months than 30 days – you decide a method isn’t working for you, decide if you want to keep plugging away at it or take on a different strategy.

It’s important to change your mindset. Just like artists need to put on their business hat and look at their designs from a shopper’s perspective, you need to put on your marketing hat and realize that barraging potential shoppers with posts shouting “Me! Me! Pay attention to me!” isn’t going to win you any fans.

Instead of drowning people in a sea of what amounts to promotional spam, change your mindset from ” sell” to “inform.” This is especially important in social media.

The Basics of Twitter
Once again, the 80/20 rule applies (See Part 2). That means 80% of your posts must be about something other than your merchandise. Tying a card link to something going on in the world right now, or to a topic you’re passionate about, or have knowledge about, or other people are talking about, is the way to go.

At first, you may not get much attention. Keep plugging away at making interesting tweets a couple of times a week minimum. Use hashtags and study other people’s hashtags, too. Don’t make the mistake of tweeting only about greeting cards. Get into the habit of tweeting about whatever strikes your fancy. If you can tie it into a relevant card, great. If not, include a link where your followers can learn more.

Take advantage when you can by posting images in your tweets like a photo you took and turned into a greeting card or a graphic you made and put on a card.

It helps a lot to find a niche. Like if you have uncommon greeting cards like pet sympathy, religious themed cards, encouragement for 12-step recovery, etc. Identifying a niche gives you a great opportunity to theme your Twitter and pick up an appreciative audience.

Here are a couple of articles that might help:

The Beginner’s Guide to Market on Twitter in a Genuine Way
Posting Photos on Twitter

The Basics of Pinterest
Pinterest has evolved in the short time the very popular site has been around. If you only know Pinterest from the early days, please take another look. We’ve found it a fun and easy method of promotion.

The 80/20 rule can be somewhat relaxed for Pinterest, but you do want to create and maintain a diverse selection of boards. Don’t just whack in a bunch of greeting cards. Give it some thought. Create individual boards and include greeting cards along with other things you pin.

Certainly, you can have boards highlighting only greeting cards. Don’t be surprised if you don’t get many followers for those. However, individual cards may get re-pinned, so don’t despair. At the very least, you’re putting your brand in another place to be discovered.

Don’t neglect to pin interesting articles from your website and/or blog, too.

Use hashtags. These allow readers to find pins in a specific subject. But please don’t use twenty hashtags per post. Stick to no more than three essential tags. This is one case where you should curb your enthusiasm. And keep in mind that hashtags only work in the description of the pin. Hashtags do not work in the title, board title, board description, account description, or profile names.

Make your text thoughtful – add a little description in an informal way. For example, a wedding invitation with a bouquet of white roses. Your description could be, “Very pretty wedding invite with yummy white roses.”

Don’t worry about linking. If a reader clicks on an image you post, they’ll be taken directly to the origin website of the pin. In other words, pin a card from its GCU page, no worries. A click will always take potential shoppers straight to the source, even if the image has been re-pinned.

Just remember, variety is the key to Pinterest. Pin often, pin wisely, pin imaginatively. Here are some useful tools:

If you’re into analytics, PinPuff and PinReach are Pinterest tools that track your Pinterest influence.

Pinstamatic helps you add notes, quotes, websites, music, other interesting content.

PinAlerts tells you instantly by e-mail notification when someone pins something from your website.

Tomorrow in Part 4, we’ll be covering websites and blogs.

One Comment leave one →
  1. July 4, 2013 12:33 pm

    thanks Corrie for the series. much appreciated!

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