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Nuts and Bolts: 10 Rules of Typography

April 23, 2014

10 Rules of Typography

In the case of GCU artists, typography refers to the text you put on the outside of the card. Sometimes it’s difficult to choose the right font(s) to set the right mood for the card you’ve designed. And few things will make a card more unmarketable than poor typography. Savvy artists have learned the lesson well and use fonts to enhance and complete their card designs.

There are rules to design work, including typography. I ran across this infographic the other day and thought I’d share it with you. Click the image to see it in a larger and more readable size. Follow these rules and your cards will improve.

Can you break the rules? Yes, but to break the rules, you must first understand and use the rules so you’re completely familiar with how much you can get away with, otherwise – disaster strikes! 🙂

font-infography

For more great visual examples, visit 10 Rules for Better Typography – a very helpful page every artist should go through and take lessons from.

There’s also Doreen Erhardt’s Dash of Inspiration: It’s All in the Type for a more information.

One Comment leave one →
  1. Sandra Hess's avatar
    April 23, 2014 2:26 pm

    Love these rules and suggested font pairings! Thanks for sharing. They make an easy reference card. Since Comic Sans and Papyrus are two fonts to be avoided, is there any way GCU can replace them as options on the inside of cards? Thanks for the consideration.

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