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Rainbow Connection: What Your Color Choices Say

April 26, 2016

Rather than bring you a color palette or two today, I wanted to talk about color as a whole. Did you know the color choices you make in your designs can have an effect on a shopper’s decision to buy or not to buy?

For example, what color would you choose for a four year old girl’s birthday – black, lavender, or soft yellow? If you picked black or lavender, you probably won’t sell very many of these cards.

Below, you’ll find a brief chart outlining some of the meanings of basic colors that can influence shoppers. The colors you choose in your designs are just as important as the designs themselves, so I hope this will help you make appropriate choices for the message you’re trying to send.

Have fun!

2013 color choice meanings

One Comment leave one →
  1. April 26, 2016 7:02 pm

    Great food for thought, particularly when designing for an age group or gender that you do not relate to / belong to.

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