Rainbow Connection: What Your Color Choices Say
Rather than bring you a color palette or two today, I wanted to talk about color as a whole. Did you know the color choices you make in your designs can have an effect on a shopper’s decision to buy or not to buy?
For example, what color would you choose for a four year old girl’s birthday – black, lavender, or soft yellow? If you picked black or lavender, you probably won’t sell very many of these cards.
Below, you’ll find a brief chart outlining some of the meanings of basic colors that can influence shoppers. The colors you choose in your designs are just as important as the designs themselves, so I hope this will help you make appropriate choices for the message you’re trying to send.
Have fun!
Great food for thought, particularly when designing for an age group or gender that you do not relate to / belong to.