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Dash of Inspiration: January 2021 Design Challenge

January 10, 2021
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My apologies for this post being so late! The year kicked off with a bang on my end, so I fell a bit behind! Let’s begin this new year with a challenge featuring the 2021 Pantone Color of the Year. This year it’s a warm and optimistic color combination to give us resilience and hope.

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Theme: Pantone Color of the Year 2021 – Illuminating and Ultimate Gray

Requirements:

  • Create a new design using the two Pantone color combination: Illuminating: F6E15D and Ultimate Gray 989A9C
  • Any category which your card speaks to.
  • No Stock card creations will be accepted.
  • Blank verse will not be considered for entry in this challenge.

IMPORTANT NOTE: Please do NOT use trademarked terms “Pantone”, “Illuminating Yellow”, “Ultimate Gray” in your meta-data.  You can however use individual terms like: illuminating, yellow, ultimate, gray, color of the year, etc. 

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Entry Deadline: Sunday, January 31st

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How to Enter: Post the PID (card number) and the URL (public storefront link – please WAIT for the card to be available in the public marketplace, please DO NOT post a link to your Manage Cards area) as a post in the challenge blog. We’ll forward your entry to the jury.

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Category:

Any 

Note: if your submissions is clearly COVID specific, please use these categories:
Holidays >> ….. >> Coronavius / COVID 19
Collections >> Health Awareness >>  Coronavius / COVID 19 

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Rules:

  • Submission must meet GCU’s Submission Guidelines and be Approved through the usual Review Cycle– Fast Track your submission with this in the Notes to Reviewer: January Design Challenge Submission here is the link to the blog post: (include THIS blog post URL)
  • Only ONE card per artist per challenge.
  • Submissions must be NEW, no existing designs.
  • Your entry must meet the Challenge Requirements and Theme or it will not be included in the challenge.
  • Stock Card Creations entries will not be accepted.
  • Your designs should differ from those already offered in the category of your choice to offer shoppers a variety of choices, not more of the same.

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BLIND Judging: We hope each of you enters every month. Entries are submitted anonymously for judging by the GCU Challenge Jury which means that before and during the challenge, judges do not have any way of knowing what artist is behind each entry. This eliminates any and all concerns with ‘favoritism’. Results will post on the Community Blog. The jury will judge the entries on the following criteria:

  • How well the card meets the Challenge Requirements and Theme.
  • How well the card speaks to the Category the artist chooses for the card submission.
  • Creativity, Execution and Marketability.

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Winners: 1st Place:

  • The winning designer’s card and store will be featured on the GCU Public Blog the blog which customers view and follow.
  • As well as featured on the GCU Public Facebook Page nearly 58,000 followers, now THAT’S exposure!
  • The winning card will be Design of the Day following the announcement of the winners (within 48-hours).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • The winning card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board – currently GCU’s Pinterest Page followers: 5.36K!
  • The winning card, should the artist choose, may be referenced in a new series by the winning artist and he/she may Fast Track all cards in the new series (being sure to give the Challenge URL and winning card PID in your Notes to Reviewer for each card in this series).
  • Winning card will be included in a marketing email to over 100,000 customers!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • Winning card will be posted on GCU’s Instagram with 2,000 followers and counting!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • 10 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • A Design Challenge GCU digital award for 2021!

2nd Place:

  • Your submission will be Design of the Day the following week of announcing the Challenge winners (within 7-days).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • Your card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board.
  • Winning card will be included in a marketing email to over 100,000 customers!
  • Winning card will be posted on GCU’s Instagram with 2,000 followers and counting!
  • 5 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • A Design Challenge GCU digital award for 2021!

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Tips:

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Be inspired to create and learn something new!

PANETONE-COLOR-oftheyear-2021

5 Comments leave one →
  1. January 12, 2021 2:55 pm

    I think this is where I am to submit my card? I created this card in January after the post on the Pantone colors of the year,, but just before you posted the design challenge.
    1665812 https://www.greetingcarduniverse.com/congratulations-cards/new-home/general-new-home/congratulations-on-new-home-sweet-1665812?aid=501680

  2. Melinda Pritzel permalink
    January 13, 2021 7:55 pm

    Here is my entry for the January Design Challenge:

    Product Id: 1666664

    https://www.greetingcarduniverse.com/holiday-cards/valentines-day-cards/animals-pets/birds/toucan-tango-dance-move-yellow-1666664?aid=427968

    Thank you!

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