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Nuts and Bolts: Make the Unexpected Work

March 11, 2016

Nuts & Bolts – Make the Unexpected Work
Creating cards that stand out from the crowd can be challenging.  Especially in a category that is mature and seemingly saturated.  One way is to depart from the typical image or subject matter for a given occasion. This helps add variety for shoppers and serve niches not yet served.  Not all shoppers seek cupcakes and balloons for a birthday or band-aids and stethoscopes for Doctors’ Day.
Designs that depart from the expected and usual are a breath of fresh air!  However the challenge to the artist is to make it work – making a connection between the subject matter and the occasion. This is done with a creative and clever verse and should not be left as an afterthought but as part of the creative process.
The review team will challenge artists to “make it work” – make a connection between image and occasion resulting in cards that offer shoppers appealing alternatives.

 

Here are some wonderful examples by GCU artists
Ramelle Richardson:
FireShot Screen Capture #563 - 'Happy Doctors' Day, Medical Heartbeat Pulse and Snowy Mountains card' - www_greetingcarduniverse_com_holidays_doctorsday_generaldoctorsday_happy-doctors-day-medical-heartbeat-1417288
Stacia Gorge:

FireShot Screen Capture #564 - 'Congratulations Mother for Keeping Your Graduate on the___ (1091986)' - www_greetingcarduniverse_com_occasions_congratulations_graduation_forparentsofgraduate_congratulations-mother-for-keeping-your-109198

Sun at Night Studios:
FireShot Screen Capture #565 - 'Earned Your Stripes - Happy Boss's Day card (1057329)' - www_greetingcarduniverse_com_holiday-cards_bosss-day-cards_earned-your-stripes-happy-1057329
Read more about how this is applied in the Submission Guidelines, Marketability – Occasion Specific:

 

Wanted New Cards: Adoption Finalization Party Invitations

March 10, 2016

wanted new cards head

We have a categorie that needs your attention:

At the moment there are 4 cards in this category.

We’d like you to create at least one card for these categories using the Stock Cards function (Bigstock) or your own graphic designs.

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive,  be clever, be creative. Go for it!

Rainbow Connection: Color Palette Ideas

March 8, 2016

Get inspiration for new card designs at ICB Color Palette Ideas

FireShot Screen Capture #557 - 'Color Palette Ideas I ColorPalettes_net' - colorpalettes_net

or how about Design Seeds

FireShot Screen Capture #558 - 'design seeds I for all who ♥ color' - design-seeds_com

Wanted New Cards: National Healthcare Volunteer Week

March 3, 2016

wanted new cards head

We have two brandnew categories that need your attention:

and also
Holidays >> National / International Days >> National Volunteer Week
At the moment there are 0 cards in these categories.
FireShot Screen Capture #553 - 'Healthcare Volunteer Week, Hearts with Medical Wording card (1405224)' - www_greetingcarduniverse_com_business_industry-specific_healthcare_healthcare-volunteer-week-hearts-with-1405224

We’d like you to create at least one card for these categories using the Stock Cards function (Bigstock) or your own graphic designs.

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive,  be clever, be creative. Go for it!

Dash of Inspiration: March 2016 Design Challenge

March 1, 2016

DashInspirationBanner_2015

Our March 2016 Winners are:

1st Place goes to Sun At Night Studios with PID 1426534

1426534-1_3d

©Sun At Night Studios – 1st Place Winner

2nd Place is Awarded to: Stacia Gorge with PID 1429314

1429314-1_3d

©Stacia Gorge – 2nd Place Winner

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February is now over, all your exciting new cards have been entered into “The Race is On” Challenge and the judges will begin deliberating over those designs beginning today. In the meantime, it’s time for us to move on to the March Dash of Inspiration Design Challenge. You ready? Here we go …

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Theme: Business Classic Expressions

This month’s challenge will help fill a category at GCU which could use a fresh infusion of great cards. Business terms and buzz words (phrases) are popular right now in the world of corporate business and that’s what this challenge is asking you to create.

Requirements:

  • A strong business message on both the card front and inside verse is required.
  • The imagery must have a professional look and overall feel. Any medium is acceptable.

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Entry Deadline: Thursday, March 31st, 2016
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How to Enter: Post the PID (card number) and the URL (public storefront link – please WAIT for the card to be available in the public marketplace, please DO NOT post a link to your Manage Cards area) as a post in the challenge blog. We’ll forward your entry to the jury.
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Category: Business > Business Favorites Cards > Classic Expressions

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Rules:

  • Submission must meet GCU’s Submission Guidelines and be Approved through the usual Review Cycle– Fast Track your submission with this in the Notes to Reviewer: March Design Challenge Submission here is the link to the blog post: (include THIS blog post URL)
  • Only ONE card per artist per challenge.
  • Submissions must be NEW, no existing designs.
  • Your entry must meet the Challenge Requirements and Theme or it will not be included in the challenge.
  • Stock Card Creations entries will not be accepted.

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BLIND Judging: We hope each of you enters every month. Entries are submitted anonymously for judging by the GCU Challenge Jury which means that before and during the challenge, judges do not have any way of knowing what artist is behind each entry. This eliminates any and all concerns with ‘favoritism’. Results will post on the Community Blog. The jury will judge the entries on the following criteria:

  • How well the card meets the Challenge Requirements and Theme.
  • How well the card speaks to the Category the artist chooses for the card submission.
  • Creativity, Execution and Marketability.

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Winners: 1st Place:

  • The winning designer’s card and store will be featured on the GCU Public Blog – the blog which customers view and follow.
  • As well as featured on the GCU Public Facebook Page – over 28,000 followers, now THAT’S exposure!
  • The winning card will be Design of the Day following the announcement of the winners (within 48-hours).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • The winning card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board – currently GCU’s Pinterest Page followers: 1.3K!
  • The winning card, should the artist choose, may be referenced in a new series by the winning artist and he/she may Fast Track all cards in the new series (being sure to give the Challenge URL and winning card PID in your Notes to Reviewer for each card in this series).
  • Winning card will be included in a marketing email to over 100,000 customers!
  • Winning card will be Twitted to GCU’s followers which is over 1,500 and growing.

2nd Place:

  • Your submission will be Design of the Day the following week of announcing the Challenge winners (within 7-days).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • Your card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board.
  • Winning card will be included in a marketing email to over 100,000 customers!

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Tips:

The tips this month are for places to research for this challenge theme.

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Here is my example for this month’s theme:

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Get creative! Be inspired! Have fun!

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Thank you to all our participants:

Cisillia Tay

Laurie Schneider

Sandy Jensen

Julia Bryant

Michelle Lanoue

Teri Nelson Kuster

Barbara Schreiber

Betsy Bush

 

 

 

Rainbow Connection: Monthly Mood Boards

March 1, 2016

Lets get some inspiration for Spring with these fresh Monthly Mood Boards from Studio Calico.

Like February

FireShot Screen Capture #550 - 'February Mood Board! - Scrapbooking Kits, Paper & Supplies, Ideas & More at StudioCalico_com!' - www_studiocalico_com_community_sneak-peeks_topics_83240-february-mood-board

or March

FireShot Screen Capture #549 - 'March Mood Board!!! - Scrapbooking Kits, Paper & Supplies, Ideas & More at StudioCalico_com!' - www_studiocalico_com_community_sneak-peeks_topics_67123-march-mood-board

 

 

 

 

 

 

Nuts and Bolts: Punctuation – Exclamation Point Abuse

February 26, 2016

Punctuation – Exclamation Point Abuse!!!
Yes, get excited!  But not all of the time.  The overuse of exclamation marks can be exhausting. To be effective this powerful punctuation mark should be used sparingly, thoughtfully and correctly.  Below are some tips.

 

Purpose:  to indicate forceful utterance or strong feeling showing a vast range of emotions like love, anger, happiness, confusion, elation, surprise or other type of exuberant emotion.  Used especially after an interjection or exclamation.

 

card sample: 
FireShot Screen Capture #534 - 'Silly Howdy Googly Eyed Peanut Hi card (1356586)' - www_greetingcarduniverse_com_hi-hello-cards_humor_silly-howdy-googly-eyed-peanut-1356586_aid=183891

 

Correct Usage:
Known as one of the three terminal punctuation marks it is only used at the end of a sentence, immediately after the last character
“Congratulations, you got the job!”  is correct
“Congratulations!  you got the job.”  is incorrect

 

No space in between
“That was great!”  is correct
“That was great !”  is incorrect

 

Although the official punctuation rules state the use of one and only one terminal mark, in honoring creative expression GCU will consider the use of multiples (!!) and the combination of (?!) if deemed by the review team to be fitting to the card design, style and message.

 

For example this card:
FireShot Screen Capture #535 - 'Ready to Rumble card (377961)' - www_greetingcarduniverse_com_get-well-feel-better-cards_for-cancer-patients_pediatric_ready-to-rumble-377961
“Learn the rules like a pro, so you can break them like an artist.”  – Pablo Picasso

 

Wanted New Cards: Getting your Wheelchair / Walker

February 25, 2016

wanted new cards head

We have a brandnew categorie that needs your attention:

FireShot Screen Capture #531 - 'New Wheelchair Congratulations with Colorful Cartoon Kids card' - www_greetingcarduniverse_com_occasions_congratulations_gettingyourwheelchair_new-wheelchair-congratulations-with-colorful-1422632

At the moment there are 1 card in this category.

We’d like you to create at least one card for these categories using the Stock Cards function (Bigstock) or your own graphic designs.

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive,  be clever, be creative. Go for it!

Font Frenzy: Bralyn Script

February 24, 2016
tags:

The Hungry JPEG has a lovely $1 script font on offer called Bralyn Script by Van Roem.

Bralyn Monoline Script is a new modern calligraphy Script font, combines from copperplate to contemporary typeface, classic and elegant touch. With extra bouncy curves & loops, Bralyn Script is guaranteed to make your text stand out – perfect for logos, printed quotes, invitations, cards, product packaging, headers and whatever your imagination holds.

Bralyn Monoline Script features 271 glyphs and alternate character contain with opentype features. Stylistic alternates, Swash Alternates, Ligature and more.

FireShot Screen Capture #526 - 'Bralyn Script + Extras I Cursive & Script Fonts on TheHungryJPEG_com I 5952' - thehungryjpeg_com_product_5952-bralyn-script-extrasFireShot Screen Capture #527 - 'Bralyn Script + Extras I Cursive & Script Fonts on TheHungryJPEG_com I 5952' - thehungryjpeg_com_product_5952-bralyn-script-extras

 

Rainbow Connection: PatternCurator

February 23, 2016

PatternCurator is a trend forecast company focused on print, pattern & color inspiration.  Their goal is to inspire artists and designers. PatternCurator is trend obsessed – especially when it comes to print, pattern & color.  This obsession has them scouring the world, looking at anything and everything that could be current and upcoming trends.  They provide an inspiration resource for design professionals and aspiring designers alike.

FireShot Screen Capture #522 - 'PatternCurator I PRINT + PATTERN INSPIRATION_ an insightful forecast of mood boards & color stories' - patterncurator_org

Here is an example of one of their mood boards. They state all their sources with clickable links and there are plenty of choices saving it to social media like facebook and pinterest.

FireShot Screen Capture #523 - 'LATE BLOOMER I PatternCurator' - patterncurator_org_2016_01_18_late-bloomer