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Dash of Inspiration – June 27, 2011

June 27, 2011

A Dash of Inspiration…A Cup of Creativity by Doreen

The Beauty of Silhouette Photography

I think most of us are drawn to the mystery found in a well done silhouette.  Perhaps it’s because our own imaginations are allowed to fill in the missing details, so we could never be disappointed.  To me, it’s like reading a well written mystery; we are given some basic information about the characters and the scene, but it’s up to our own mind to conjure up the missing pieces and create a complete picture to accompany the story.  In art, silhouettes have been around for centuries as a form of portraiture.  All of us have seen some famous examples such as; Beethoven’s portrait from the18th century, the Mudflap girl that we still see today on the mudflaps of big rigs and of course the story of evolution from ape to man.

In photography, while a sleek black silhouette combined with the right surroundings can make for a powerful and emotional subject, you can also give the silhouette a bit of depth and realism by letting a touch of light come through as I did with my Retirement Greeting Card.  I used a silhouette of the fisherman, but combined it with a grungy, canvas background texture and let that along with the light seep in just enough to give his shirt a bit of texture and to give the dried grasses in the foreground a little glow.  This makes the whole scene feel more realistic.

So, for your weekly dose of inspiration, enjoy these 50 Beautiful Examples of Silhouette Photography from our friends at Noupe; and for those of you who would like to learn some tips on How to Shoot Silhouette Photography I’ve provided a link to a great article from Photography 24Seven.

Happy Shooting!

Lightning Round: Kitties

June 26, 2011

That’s right, you heard me…it’s time to let the cat out of the bag ’cause we’re going to blog about KITTIES!

What’s not to like? They’re furry and cuddly and cute and purr and they do silly things that make us adore them + they can be extremely naughty, putting some excitement in your life. 🙂

So no pussy-footing around – you’ve got until Tuesday, July 5 to write a blog post about kitties and include links to 3 cards at GCU with a cat theme (here’s a headstart). The subject of your post can be anything as long as it’s cat related.

After the 5th, I will post the master list of links for everyone to share. AND there’ll be a drawing for a cool prize: 20 free card credits!

Don’t miss out – artists who’ve tried it agree that sending out your own cards to friends and relatives is an easy way to get new customers and more sales.

Either post your link in the comments of this post or email me your information to be included in our challenge.

 

 

Artist Interview: Sue Baumgardner

June 25, 2011

Today we’re interviewing artist Sue Baumgardner of Card Art From the Heart who joined GCU in 2008.

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Sue, what drew you to join GCU? 

I stumbled upon Greeting Card Universe quite by accident while ‘surfing the net.’

Tell us who you are, where you live, and what you do.

 I’ve always been behind the camera, not in front.  Photography has always intrigued me.  When I was eight years old, I taped black and white negatives together, put a light bulb inside a box I had made the appropriate holes and slits in, and presented a ‘slide show’ to my younger sisters.  Even I was amazed by some of the animations as I pulled the strip of negatives past the light bulb and looked on the white sheet hanging from the cupboard doors!

After graduating college as a Music major, I went back to take a Photography coarse and got hooked.  From there I graduated from New York Institute of Photography and became known as ‘the Piano Teacher with the Camera always around her neck.’  Back then I did a lot of daydreaming about designing Greeting Cards.  I drew sketches and wrote verse, all without any training, just using my ideas and sense of humor.  But that was just day dreaming.

Then in November of 2001, I fell and broke my back.  I was permanently disabled.  I retired my position as a Postmaster in Kentucky and my husband and I moved back home to Maine.  My 35mm Cannon AE1, which had been my companion for many years, was now too heavy for me to hold.  I couldn’t even pick up my dinner plate.  Thank goodness, I did improve some and technology came to my rescue with lightweight cameras, scanners, computers and photo software and then along came GCU… a dream come true for me!

What’s your favorite greeting card on GCU that you’ve created?

Goodness, with nearly six thousand cards created so far, I can’t even remember them all!  Seems like I often choose one as my ‘all time favorite,’ during the creation process and that lasts until the next new creation.  But here is an image that I’ve used and altered in many different ways for various occasions.  This one is from the Graduation series I posted just this year.  This image is one of the best selling ones in my shop, so it looks like it is probably one of the folks’ favorite as well as mine.

Where else can we find you?  

Red Bubble
Zazzle

Squidoo:
Summertime and the Kids’ Education Goes Out the Door

I am currently in the beginning stages of a blog for AZ disease. I do Facebook of course… but really, I must get better at the promotion end.

What would people be surprised to learn about you?

Perhaps the folks around GCU would be surprised to learn that I sing in two choirs.  I write music, poetry, prose.  (Anyone know of an agent or publisher interested in a darn good Mystery placed in rural Maine of the 1950s?)

How did you become an artist? 

The Graphic Art side is completely self taught.  However the Photography (in which I do have training) began with an interest at a young age and evolved into one of my many careers.  I’m afraid I’m a ‘Jack of all trades and master at none,’ type.

What or who inspires you?

I come from a long line of Artists and Musicians.  However, I never had the patience to sit over an easel or sketch pad.  I am in awe of some of our wonderful Artists at GCU, like Diana Delosh, Barbara Schreiber and Corrie Kuipers.  Aren’t they fabulous?  And then there are many fellow photographers that also inspire me.  The one who stands out most is Doreen Erhardt; not only is she a talented Photographer and Graphic Artist, but she is a dynamo in promotion and also (and perhaps most importantly) she is a very generous soul.  Doreen continually shares of herself within our community at GCU and beyond.  Quite a lady.

What motivates you to design greeting cards?

Hmm.  I guess it’s the perfect marriage for my Poetry/Verse and my Photography.  But as I said earlier, it has been a daydream of mine for many years.

Where do you find ideas for your work?

The ideas are far too many and far top often.  I sit here at my desk and watch the birds just outside my window at the feeder, my husband pops his head in and says something that makes me laugh, my grandson skypes me to listen to his piano lesson, a loved one is stricken with cancer, a friend looses her son, my Granddaughter blows bubbles while my Grandson chases them across the lawn, Grandfather with young Granddaughter perched on his hip, dance all over my kitchen, my dog attempts to eat my daffodils….  See?

What’s your workspace or studio like?

I’m so blessed to have an office in which I do my cards and my writing.  It’s comfy with a couch (for the pooch,) carpeting for my cold, bare feet,  and a window beside me where  birds feed and sing from blooming lilac bushes.  Above my desk and computer–well, I’ll just attach a photo–is an area that excites the muse within.

What’s the most indispensable item you use to create your art?

I’m sure you are not expecting the answer I must give… My body.  As I have lost some mobility, I have come to more appreciate this marvelous machine our mind and spirit are housed in.  When it fails us, our whole life changes.  Luckily for me, as my body did some shutting down, technology took some giant steps forward and I am able to do what I love, from the comfort of my own home, when and as I can.

What tools do you use to create your work?

For a camera, my real workhorse is a Sony Cybershot.  Out of several cameras, this is my least expensive and most widely used for two reasons;  I love the quality derived from the Carl Zeiss lens and of equal importance for me, the camera is very light weight.  I can hold this camera and shoot away to my heart’s content!  While I do occasionally use other cameras with longer lenses and tripods for certain long distance shots, those are difficult for me. Once I download my memory card to my computer, Adobe Photoshop software becomes my magic wand.  There are a couple of other programs I use, but Adobe Photoshop is largely responsible for what you see in my store.

When and why did you start selling your designs as greeting cards? 

The first place I sold my images and verses combined into the Greeting Card format was GCU.  While I also have a shop on Zazzle, GCU remains my home base.  The community at GCU is like none other I have run across (and that includes the various ‘Writing Forums’ I belong to) in the friendly, helpful, informative atmosphere to be found in the forums.  From the management down, GCU is so accessible; there is a constant flow of ideas and sharing.

What do you do to promote your greeting cards on GCU?

Facebook, visit blogs and leave comments, Squidoo Lenses… Not nearly enough…. Must do more… Will do more!

Is there a tip about GCU or promoting your GCU designs you’d like to share with other artists?

Follow the blogs and lenses of other GCU artists, leave honest, constructive comments.  Use your FB page to highlight the work of another artist from time to time, giving a link to their card and/or store.  Also NEVER stop creating new cards.  The more you create the more you will sell.  (Also the more you create, the more skilled you become in your craft.)

Name three other GCU artists whose work inspires you or that you admire.

Barbara Schreiber:  Barbara is one of many very talented Watercolor Artists at GCU.

Beverly at Toots Card Store:  Beverly is a fellow Photographer.  She has many surreal shots that take you beyond the normal postcard/calender imagery.

Norval Arbogast at Luv Apples Card Shop:  Norval is an artist who is a whiz painting by computer; further he is a wild man genius with color!

What blogs do you follow?

Every blog, lens, and newsletter that fellow artists put up a link for at GCU.  I have to mention Doreen Erhardt again as her blogs, lenses and newsletter are always wonderful.  I can’t tell you how many times this lady has been responsible for my rethinking how I was doing something in the process.  I can honestly say my cards have come up a notch thanks to Doreen.

If you weren’t an artist, what would you be?  

Lordy, I already play at being a musician, and writer; am a  retired Music Teacher, and retired US Postal/ Postmaster.  I was a Realestate Broker; enjoyed that for awhile.  Had my own Photography Studio back in the days before digital.  (>8 …   I guess I might have liked to have been a jet pilot… but really, I already do just about everything I want to do.  I am very blessed!

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Thank you, Sue, for a very insightful and inspiring interview!

Critique Clinic – June 24, 2011

June 24, 2011

How does it work? Each week on Friday, I will open the clinic to any artist who wants an honest peer review and critique of a card which gets plenty of clicks but no sales, so something’s probably not quite right. Or perhaps you’re a newbie who isn’t sure if a recently submitted card is up to a marketable standard. Anyone is welcome to participate. In fact, I encourage everyone to at least look at the cards in question and read the critique comments – you may learn something. The purpose of the clinic is to help artists improve the commercial appeal and marketability of their cards.

THE RULES

  • ONE card per artist only.
  • Card must be for sale at Greeting Card Universe.
  • Only 5 artists will be accepted per weekly clinic – first come, first served. If you miss out, you’ll have to wait until the next week. International artists, if your time zone doesn’t permit prompt participation, get in touch with me and I’ll try to work something out with you.
  • To submit a card for critique, post a link to the card’s details page at GCU in the comments section of this clinic post. Check through the comments before you submit to see how many cards have already been submitted that day. If the number is five, please do not post yours. Any cards posted after the limit is reached will be deleted from the comment thread.
  • Any artist is free to comment and/or give a critique of a submitted card. HOWEVER, post-and-run comments like “great card” or “you suck” will not be tolerated, nor will abuse. Criticism should be constructive, not destructive. Play nice or you will be banned.
  • I also won’t tolerate temper tantrums if you decide your “artistic integrity” is being stepped on because you asked for a critique, and someone told you the photo you’re using isn’t in focus. If you can’t take honest criticism, don’t submit. Once gets you a warning; twice and you’re banned from submitting in the future.
  • Artists who critique may do so by giving their opinion, posting an example of another card, or pointing the submitter to a video, on-line article, or other helpful suggestion.
  • Don’t forget that artists who are giving you tips and helpful advice are volunteering their time and trouble. Be nice. A link back to their store on your website or blog is appreciated (but not mandatory).
  • You are free not to take any advice offered. There’s no guarantee any card will be a bestseller, so don’t come into the clinic with unrealistic expectations.
  • Once you submit a card for the clinic, you may NOT submit again for 4 weeks – fair’s fair.
  • Rules may change as we go along and we see how things turn out, okay?

So without any further ado, I declare this week’s Critique Clinic open!

GCU Community Newsletter #9 – June 23, 2011

June 23, 2011

The longest day of the year has passed… from now on it’s downhill to the darkness of winter. Still, no matter the season, there’s plenty to see and do and be inspired by!

Hidden Gems: Independence Day - artist William Martin

Last week, our  Critique Clinic was a huge success, so we’ll be continuing that feature as long as artists continue to participate. A guest blog by Tracie of Photography TK Designs told us how to harness the power of Facebook with some excellent tips. A new Nuts & Bolts feature explained the importance of inside verse and how to write effectively. Doreen Erhardt’s weekly column, A Dash of Inspiration – a Cup of Creativity gave us fractal art and tutorials. Our master post of links to Blog Carnival II: SHE SELLS SEASHELLS BY THE SEASHORE proved a hit.  And in Inspiration Station, we talked about where we go on-line to get inspired and in the mood to create.

Until next time, don’t forget to pass the love around!

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Getting Visitors in the Door

You’ve been blogging, but nobody seems to notice even though your prose is polished, you’ve optimized your titles and keywords, promoted on Facebook and basically done everything right. Why is everyone ignoring you? Here are some tips that can help you understand what you’re doing wrong, and what you can do to improve your blog so it gets more attention from readers.

Diversify: A blog that’s nothing more than a tissue-thin excuse for self-promotion is never going to be a draw. People want to be informed or entertained, not read commercials. Put some meat in your blog by choosing actual subjects to write about. For example, a photographer might like to blog about camera reviews, nature photography, or photography tips, even giving links to on-line tutorials. Once you’ve got that nice meaty post together, slip in some self-promotion by using GCU cards as examples (easy using the Sell This Card tool). A post that doesn’t LOOK like an advertisement will get you a lot further in attracting visitors.

Hidden Gems: Independence Day - artist Mairin Studio

Decide Your Direction: A themed blog will always be more attractive to a specific audience than a blog that’s a collection of random things. Figure out your niche – what are you going to write about? What are your passions? What gets you going? Is it likely to get others going, too? And that leads me to…

Determine Your Audience & Be Relevant: Be honest about who you’re trying to attract to your blog. If you’ve decided to blog about your baking adventures in the kitchen, your audience will be primarily home bakers. They aren’t likely to want or need greeting cards aimed at businesses (like a corporate Employee Appreciation card). On the other hand, a post about a child’s birthday cake could highlight children’s party invitations. Choose to highlight cards that tie in with the theme of your blog post, don’t just pick something at random.

Bottom line? Don’t churn out advertisements that boil down to, “Hey, I make nice cards, come and buy them!” You’ll burn out quick and be disappointed by the results. Instead, focus first on creating blog posts that entertain and/or educate, that actually say something your audience will be interested in hearing, then decide how to tie in some promotion.

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A great way to get more traffic to your blog (and increase your page rank with search engines) is to comment on other blogs? Be sure the other blogs contain content relevant to your own, and include your store’s URL in your signature. Get in the habit today! You’ll find list on the right side of this blog with links to GCU artist blogs who will surely welcome your comments.

Hidden Gems: Independence Day - artist Mariana Musa

The Greeting Card Universe fan page on Facebook now posts the daily Design of the Day? If you haven’t “liked” the page, what are you waiting for?

There is a GCU artists’ group on Facebook? We encourage you to join, post cards for your fellow artists to admire, share news, and have fun!

DID YOU KNOW you can “like” this newsletter or any post on the GCU Community blog, or include them in your social bookmarks? Just click the title of the post, which takes you to the permanent link page. At the bottom of the page you’ll see buttons for social sites like Facebook, Reddit, StumbleUpon, etc.

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There’s a new Custom Request Interface at GCU! An ongoing problem with custom cards was that customers were not aware they were making a request of an individual artist; many believed they were communicating with GCU, and often artist’s responses went to a SPAM folder. No more! This new tool keeps all communication between artist and customer in one place and it all goes through GCU. We’re long hoped to see a solution to this problem, and we’re glad to see it implemented. See the Forum thread for all the details.
The GCU Wiki now features a live chat box so you can speak to fellow artists in real-time. There’s also a Twitter box that showcases artist’s tweets.
Check out the Community Art thread on the GCU Forum – it’s fun! Artists post a picture for other artists to use to make a card, and the results are posted for everyone to see. If you haven’t gotten in on this yet, try it.

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The next Newsletter will be published on June 30, 2011

Inspiration Station: Moods

June 22, 2011


There are a number of places I  go on-line when I’m looking for inspiration or to get myself in the mood to create. Some of these places I visit daily; others I turn to when I’m stricken with the “blahs” and need a jolt to get me going. These sites are my secret design weapon that helps me stay connected to what’s hot, what’s trending now, and what might trend in the future. What are places you go looking for colors, palettes, mood boards, ideas, etc?

Pinterest
An interesting concept and community. The idea is that members “pin” pictures of things they love (always including a link to the source of the material) and other members can “re-pin” those pictures. You can look at pinned items by themes, or just take in a bit of everything. It’s diverse, always changing, ever evolving, and really allows you to get a look at what people find sweet, fun, popular, yummy…in short, you cannot fail to be inspired by something you see.

Fave Up
Cutting edge design trends organized into many, many categories.  There’s so much stuff here, you can’t help  spending time browsing. I always keep a notebook handy in case inspiration strikes.

Design Seeds
Color palettes which include the photo that inspired them. No HEX numbers, but you can grab the photo, take it into Photoshop or your graphics editor, and make your own.  Beautiful! And btw, they have a Facebook fan page.

The Color Collective
More color palettes, once again with the photos that inspired them. I like this idea better than just blocks of color for some reason. It’s easier to visualize on a greeting card. No HEX numbers either, but I find most of these sites don’t include that information. However, it’s pretty easy to get once you snap up the image for reference.

WHAT’S YOUR INSPIRATION?

 

NEWS: GCU Wiki and Live Chat

June 22, 2011

A news bite for my peeps: the Greeting Card Universe Wiki has updated to include a Live Chat box (artists could use this feature to ask questions or ask for help from fellow artists in real-time, the chat disappears in a day) and a Twitter box with live updates from artists who tweet. Go check it out!

Blog Carnival II: SHE SELLS SEASHELLS BY THE SEASHORE

June 21, 2011

Slightly delayed but here at last are the results for our Blog Carnival II: SHE SELLS SEASHELLS BY THE SEASHORE, “shell-abrating” all things beach and ocean related! The master post of links is below. I will be contacting each participant privately with the information they need to share the master post on their own blogs. Be sure to visit everyone, leave comments (don’t forget to include a link to your GCU store in your signature) and have fun!

And using Random Thing Picker as a virtual hat, I’m pleased to announce that Naquaiya is the winner of the contest! She will receive a $20 Amazon gift certificate – congratulations!

BLOG CARNIVAL II:
SHE SELLS SEASHELLS BY THE SEASHORE

Seashells, Gifts From the Sea
“As a girl growing up in land-locked Kansas, I was fascinated by sea shells…”
It’s a Beautiful World, Catherine Sherman

Natural Seashells in Art
“One of the most commonly found raw materials for artists and crafters is the seashell…”
Sun at Night Studios, Sun at Night

Oh How the Sea Calls to Me!
“As a kid, I was lucky enough to spend a fair amount of my summer on road trips…”
Salon of Art, Doreen Erhardt

Tiny Treasures From the Sea
“I spoke in previous posts about how blessed I have been to have grown up near the coast…”
What Dreams May Come, Maryann Nolan

Sandy Vacations
“Summer is here and it’s time to play!”
Janet Lee Designs, Janet Palaggi

Summer’s Too Much Fun to Just Sit on the Beach
“Summer is long in Australia. We are completely surrounded by water…”
Red Rose Digital Art, Rosanne

Thinking of the Beach
“Well, we had a couple of days of 90+ degrees…”
Shelley’s Card Creations, Shelley McLeod

Silent Movie Stars Visit the Beach
“While looking for a bathing beauties picture…”
Dragonfire Graphics, Betsy Bush

Get to Know the Artist
“Summer in So Cal is usually great…”
Reel Cards, R.P. Bulanadi

Seashell by the Seashore
“Being able to spend time on the beach is definitely one of my favorite Summer Delights…”
Painted Cottage, Judith Cheng

Seashells
“ One of nature’s wonders is the seashell…”
Naquiaya’s Cards, Naquaiya

When I Think of Summer
“When I think of summer, I think of the beach…”
Rycky Creations, Robin Chaffin

Dash of Inspiration – June 20, 2011

June 20, 2011

A Dash of Inspiration…A Cup of Creativity by Doreen Erhardt

Fractal Imagery

I’m seeing more and more fractal art popping up these days and though I have not made the time for my own experiments, I do find it a fascinating and often quite beautiful form of art.  In August of 1985, the cover of Scientific American became the first known fractal image to be considered art.  Since then many artists have explored the possibilities and created some exquisite visual expressions.  When looking for a more refined definition of this ‘new’ art form and its place in today’s art world, I found this quote from Kerry Mitchell:

“Fractal Art is a subclass of two-dimensional visual art, and is in many respects similar to photography—another art form that was greeted by skepticism upon its arrival. Fractal images typically are manifested as prints, bringing Fractal Artists into the company of painters, photographers, and printmakers. Fractals exist natively as electronic images. This is a format that traditional visual artists are quickly embracing, bringing them into FA’s digital realm. Generating fractals can be an artistic endeavor, a mathematical pursuit, or just a soothing diversion.  Fractal art is not computerized art, lacking in rules, unpredictable, nor something that any person with access to a computer can do well. Instead, fractal art is expressive, creative, and requires input, effort, and intelligence.”

Today I’m sharing these wonderful exhibits of extraordinary Fractal Art; 35 Beautiful Examples of Fractal Flowers from our friends a Noupe and another set of 35 Phenomenal Fractal Art Images from Smashing Magazine.  Should these inspire you to play around a bit with creating Fractal Art, I’ve included an interesting tutorial on how to Simulate Fractals in Photoshop from PSD-TutsPlus and for those of you who get ‘hooked’ on this form of art and wish to learn more also included is a great List of Fractal Generating Software along with software specific Tutorials.

Go stimulate your imagination!

Image: "Flowers of August" by Aeroglyph

Nuts and Bolts: Inside Verse

June 19, 2011

INSIDE VERSE

As an artist or photographer, images may come easy, words…not so much. Yet it’s a fact that shoppers are attracted to a card because of the design on the front, but they BUY the card because of what it says on the inside.

We sometimes forget that a greeting card is more than just a piece of paper with a pretty image – it’s a MESSAGE from the buyer to the recipient. A greeting card’s sentiment expresses what the buyer would say if they could but can’t, because feelings are hard to communicate. The card’s inside verse is part of a conversation as well as part of a relationship between two people.

To be successful, we must never lose sight of that simple truth.

If you want to write good greeting card copy, here are some things to avoid:

  • Too Formal: The formality of your inside verse will depend on the card’s purpose. Unless you’re writing for a card that requires  more formal language, such as condolence or wedding, you should keep your writing in tune with the tone. Don’t worry too much about correct grammar unless that degree of formality is required. Stay away from  technical terms or obscure words unless you’re deliberately writing for a specialized niche market.
  • Too Much Description: Avoid overuse of adjectives (unless you’re using them for effect). Once you write down your inside verse, eliminate all adjectives. Does that still get the message across? If not, try adding back one adjective at a time. Don’t go overboard.
  • Too Much Schmaltz: While a heartfelt message can hit the mark, don’t go too far and drown your verse in syrupy sentiments. Simplify your inside verse, pare it down to its basics, and try to find ways of expressing your message without clichés. Be clear.
  • Too Much of a Good Thing: Don’t go on and on in the mistaken belief that the longer your message, the more desirable. A verse that gets to the point without meandering around will always be preferred. If you can say it in one sentence, why use two? Shoppers need to be able to instantly grasp your point, so stay concise.
  • Too Controversial: Avoid tasteless or insulting jokes unless you’re targeting a niche market. The general audience will likely give such cards a pass.

So how DO you write good inside verse? Here’s an exercise that may help: when considering inside verse, pretend you’re sitting with your best friend having a conversation. How would you speak to them? What words would you use? How would you connect with them?

As creators of greeting cards, we must remember that a card is like a hand of friendship extended from one person to another. Our words are the most important part of our designs, and could be the reason why an otherwise attractive design isn’t selling.