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Nuts and Bolts: Custom Request Term Variation.

October 11, 2019

Nuts & Bolts – Custom Request Term Variation 

 

We have seen shoppers requesting term variations on cards. This is very common when the greeting on the cover doesn’t exactly match their occasion. And of course when the card is NOT a custom front text card. That was the case with this shopper’s request for a Get Well Pneumonia card by GCU artist Gail Pepin.

 

The shopper’s request:
“recuperation from pneumonia at the hospital for an elderly friend who was in the hospital for over 2 weeks. Can you change “have” to “had”?”
This is permitted as a new card submission with differentiating word variation of a like image design (as long as the variation is on the cover).

 

Well done, Gail, and thank you for your quick turnaround of the new card and congratulations on the sale!

 

 

TIPS:
– be sure to include the specific term in your metadata (card title, keywords, artist’s notes) to help searching shoppers find the perfect card
– add a note to the review team in the Notes to Reviews calling attention to the variation like “this design based on pid#xxxxxx with a variation for “had” vs “has”

 

The difference is made in the details!

 

Mindy

GCU Community Manager
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