Nuts and Bolts: Holiday Custom Request Design Change.
December 6, 2019
Nuts & Bolts – Holiday Custom Request Design Change
Holiday card sales are rolling along! For the next couple of weeks there will be no time to waste and every moment counts for shoppers to find their perfect holiday card. We are seeing a lot of custom card requests coming in. Many great new custom cards being created resulting in larger sales, happy shoppers and happy artists! Unfortunately some of the requests are going unanswered by the artist. These are potential sales that you are missing out on.
Here are some good tips to not miss any shopper requests.
Here is a wonderful example by GCU artist Doreen Erhardt of Salon of Art:
From the shopper:
Request bottom front of card to read from Oregon instead of from the Beaver state Oregon
Original Card:
Resulting Card:
And another excellent example by GCU artist, Joyce Geleynse:
From the shopper:
Can you please change the front to read Happy Holidays instead of Merry Christmas? Thank you.
Original Card:
Resulting Card:
Big holiday kudos to both of these artists for delighting these shoppers and making them Believe in “any card imaginable”!
Tip: Remember when submitting a new card that is a variation on a previously approved card to make a note in the Notes to Reviewers the pid# that it is based on. “Based on approved card PID #12345”. And remember custom requested cards can be set for FastTrack review. Just leave the reviewer a little note for that too like “for a shopper’s request #14667 ”.
The difference is made in the details!
Mindy
GCU Community Manager
GCU Community Manager
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