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Nuts and Bolts: Term Variation Relationships

April 8, 2022

 

Nuts & Bolts – Term Variation Relationships

 

Nicknames, terms of endearment, and regional / international names for different relationships. 

 

Consider different cards for relationship term variations like:

– mom, mother, ma, mum, mamma

– pa, dad, daddy, papa, father, baba

 

The same goes for other relationship variations like Aunt, Uncle, Grandparents, etc.

 

These  cards should go in their term specific sub-category, for example:

Birthday > For Family Relation Specific > Mom / Mother

vs

Birthday > For Family Relation Specific Birthday Cards > Mom / Mother > Mum / Mam

 

If the sub-category does not exist then it would go here, for example:

Birthday > For Family Relation Specific Birthday Cards > Mom / Mother > Other Mom / Mother

 

This is permitted as a new card submission with differentiating word variation of a like image design (as long as the variation is on the cover).

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See these related posts Nuts & Bolts – Leveraging Designs and My and Our Variations.

 

TIPS:

– be sure to include the specific term in your metadata (card title, keywords, artist’s notes) to help searching shoppers find the perfect card

– add a note to the review team in the Notes to Reviews calling attention to the variation like “this design based on pid#xxxxxx with a variation for “mom” vs “mum”

 

The difference is made in the details!

Mindy


GCU Community Manager


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