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Nuts and Bolts: Spelling Variations

August 12, 2022
Nuts & Bolts – Spelling Variations

GCU shoppers span the globe!  In addition to different languages, also comes different spelling variations.  Particularly between American English and British English.
For example:
Happy Birthday to Our Neighbor
Happy Birthday to Our Neighbour
To my Favorite Teacher
To my Favourite Teacher
Or consider a completely different word meaning the same thing:
When you create cards with COVER text like the above examples, please consider creating a variation for both of the spellings.  This is permitted as a differentiating word variation of a like image design (as long as the variation is on the cover)
Here are some example by GCU artist Doug Hill of Laughing Hippo Designs:


As well as GCU artist Kate Taylor:



– be sure to include the specific term in your metadata (card title, keywords, artist’s notes) to help searching shoppers find the perfect card
– add a note to the review team in the Notes to Reviews calling attention to the variation like “this design based on pid#xxxxxx with a spelling variation”

The difference is made in the details!


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