Nuts & Bolts: Holiday Custom Request Design Change

Nuts and Bolts – Holiday Custom Request Design Change

We are nearing the holiday card ordering frenzy! Shoppers are on the quest for the perfect card.  Please be sure to pay attention to your Manage Custom Requests or you could be missing out on sales.

Here are some good tips to not miss any shopper requests.

Here is a wonderful example by GCU artist Doreen Erhardt of Salon of Art:

From the shopper:  

“Hi There, Lovely card design, and was wondering if you have the same style, but with “To” instead of “From” for a family’s list of names, or even just the “Merry Christmas” by itself at the top? Please let me know and thanks!”

Original Card:

Resulting Card: 

See this related piece on Leveraging Designs .

Big holiday kudos to Doreen for making this shopper believe in the perfect card! 

Tip: Remember when submitting a new card that is a variation on a previously approved card to make a note in the Notes to Reviewers the pid# that it is based on.  “Based on approved card PID #12345”.  And remember custom requested cards can be set for FastTrack review.  Just leave the reviewer a little note for that too like “for a shopper’s request #14667 ”.

Additionally, we do see a rise in shopper requests for changing the inside verse which of course they can do themselves.  See this tip on how to handle Custom Requests Inside Text.

Here are some other wonderful Holiday Custom Request Design Change examples.