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Inspiration Station: Google It

October 26, 2011

I don’t know about you, but Google is my best friend when I’m looking for inspiration.

Why? Because of the Images option.

For example, I can go to Google right now, type in “Christmas inspiration” and choose Images. Instantly, I get a big page chock full of beautiful pictures. Best of all, I can go to those websites to see the pictures in context. This gives me plenty of material for color schemes and themes I can translate into my own art.

If you’re searching for inspiration, why not do a literal “search” for inspiration! It works for just about any holiday/occasion you can think of, such as “Halloween inspiration” or “wedding inspiration.”

Have fun!

Oh, and don’t forget about our Design Contest – see the details in yesterday’s post.

Design Contest: Making Merry (October 25-November 8)

October 25, 2011

Guess what? We’re holding a Design Contest, and the theme is MAKING MERRY!

We’ve given you lots and lots of tutorials, tips and advice with the help of our guest bloggers, so by this time, you should have all the tools necessary for you to make fabulous card designs.

How does it work? Design a greeting card with a Christmas theme using one of the two color palettes I’ve provided below. You can add any other colors you like, but you must use one palette or the other. You must also make either a Photo Card, or a card with customizable text on the front. If you’ve never done it before, now’s your chance. Other than that, anything goes! Use your imagination.

Traditional Christmas Palette

Cool Christmas Blues Palette

Don’t forget to upload your card to GCU.

Post a link in the comments section of this post on or before November 8, 2011.

On November 9, I’ll make a master post containing all the entries and… if all goes well, I’ll also include a poll so everyone can vote on their favorite card! The winner will receive a $15 gift certificate to Amazon.com, which you can put towards a Christmas present for yourself or someone special.

So get designing – I can’t wait to see what you’ll create!

Dash of Inspiration – October 24, 2011

October 24, 2011

A Dash of Inspiration, A Cup of Creativity by Doreen

Highlights & Shadows

As a photographer, light has always fascinated me.  It can be the difference between an award-winning photograph and a snap-shot.  Shadows and highlights are just as intriguing and critical when a painter creates them as they are to the photographer who tries to capture them.  They create depth and mood, without a nice balance the photograph feels flat, muddy, and in general is unprofessional and unappealing.  Why?  Because the world of light and shadows is the world we live in, so why would we consider a photograph eye-catching if it is dull in comparison to what we see every day?

Have you ever heard of ‘The Zone System’?  This was a very complicated process created by Ansel Adams which started at the point of choosing the right exposure through to film and print development.  I had the pleasure of studying this system for a semester in college and it’s something that I have held on to all these years and have learned to apply in to digital photography.

The idea behind the Zone System is to capture the details in the darkest shadows through to the brightest highlights with every level of gray (or tone value) in between. I share this with you so you will begin your own personal journey to understand the gray-scale and its importance in photography (and no it’s does not just apply to black and white photography).  In today’s digital world, many poor captures can be corrected using the digital darkroom, BUT keep in mind that if the exposure was so poor at the time it was taken that a complete loss of detail in over-exposed and under-exposed areas was the result . . . no digital tool in the world will magically make them reappear.

Image by Ansel Adams - http://www.anseladams.com

This is going to be a three-part ‘mini-series’.  This week we chat and learn about highlights and shadows – next week we’ll discuss the Color of Light and How to Use it.  The final ‘chapter’ will focus on Creative Tinting.

This week I want to inspire the photographers out there to really inspect your photographs.  Are there details in those shadows or are they distracting black blobs?  Are there details in those highlights, or are they washed out hot spots that blind the viewer from seeing the subject?  Either will result in images that will be considered unappealing and unmarketable, they will not win awards or gain gallery exhibitions.  This is a critical aspect of photography and one you must master before considering yourself a professional.

For the Photographers out there:

About the Zone System

Be Inspired: Ansel Adams Gallery

Exposure Bracketing is what the Pros Do

Understanding Photoshop: Shadows, Midtones and Highlights

Preserve all the highlight and shadow detail in a shot

SIMPLE: Photoshop Shadow/Highlights Photography Adjustment

I like to include something for everyone, so…

Drawing Light and Shadows

Watercolor Painting Basics : Painting Shadows

Critique Clinic – October 21-October 23, 2011

October 21, 2011

How does it work? For three days a week (Friday-Sunday midnight), I will open the clinic to any artist who wants an honest peer review and critique of a card which gets plenty of clicks but no sales, so something’s probably not quite right, or you’ve got a new design you want to test drive, or you’re unsure about the marketability of a card. Or perhaps you’re a newbie who isn’t sure if a recently submitted card is up to a marketable standard. Anyone is welcome to participate. In fact, I encourage everyone to at least look at the cards in question and read the critique comments – you may learn something. The purpose of the clinic is to help artists improve the commercial appeal and marketability of their cards.

NOTE: We had a couple of people submitting cards to last week’s Clinic after it was closed. Those posts have been deleted, and I sent a message to the artists. Please post submissions ONLY on Friday, Saturday and Sunday when the Clinic is open. I date every Clinic post – make sure you submit to the right one, or your post will not be seen. Thanks!

THE RULES

  • ONE card per artist only.
  • Card must be for sale at Greeting Card Universe.
  • We will take an unlimited number of artists, including those who have submitted recently, HOWEVER I reserve the right to close a clinic for the day if the submissions become overwhelming. If the clinic has been closed, and you submit a card, your comment will be deleted.
  • To submit a card for critique, post a link to the card at GCU in the comments section of this clinic post.
  • Any artist is free to comment and/or give a critique of a submitted card. HOWEVER, post-and-run comments like “great card” or “you suck” will not be tolerated, nor will abuse. Criticism should be constructive, not destructive. Play nice or you will be banned.
  • I also won’t tolerate temper tantrums if you decide your “artistic integrity” is being stepped on because you asked for a critique, and someone told you the photo you’re using isn’t in focus. If you can’t take honest criticism, don’t submit. Once gets you a warning; twice and you’re banned from submitting in the future.
  • Artists who critique may do so by giving their opinion, posting an example of another card, or pointing the submitter to a video, on-line article, or other helpful suggestion.
  • Don’t forget that artists who are giving you tips and helpful advice are volunteering their time and trouble. Be nice. A link back to their store on your website or blog is appreciated (but not mandatory).
  • You are free not to take any advice offered. There’s no guarantee any card will be a bestseller, so don’t come into the clinic with unrealistic expectations.
  • Rules may change as we go along and we see how things turn out, okay?

So without any further ado, I declare this week’s Critique Clinic open!

GCU Community Newsletter #19 – October 20, 2011

October 20, 2011

Halloween is getting closer by the day. What special thing do you have planned?

Doreen Erhardt’s Dash of Inspiration – Cup of Creativity gave us wonderful articles on Creative Blocks, and using HTML in Squidoo lenses. Our special Design Spotlight in honor of National Breast Cancer Month continued with Tammy Moody and Sandra Hess. Our Blog Carnival V: THE BIG C ended with a bunch of wonderful blog posts.  Doreen also shared with us a fabulous photography tutorial on Focusing Techniques that ALL photographers will find uber-helpful. And finally, we announced Lightning Round: THE GREAT PUMPKIN – this time, it’s about Halloween, so check out the post to get all the details.

Until next time, don’t forget to pass the love around!

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TRENDS IN GREETING CARD DESIGN

One thing I try to do as a greeting card designer is stay on top of popular trends, as well as popular color schemes. Why? Sometimes I hit the mark, sometimes I don’t – it’s a crap shoot, but I keep plugging away because when it works, when I hit the bulls-eye on a design, that card becomes a regular seller.

Identifying trends in greeting card design is a learning process requiring actively researching and searching for what’s hot. This isn’t something you can do whenever it suits you. If you’re the kind of person who likes to be well organized, set aside at least two days a month to do your research.

Where do you go looking? A site like Pinterest is a good place to start. People “pin” pictures they like, and you get to see them. While you may not see many actual greeting cards, you will see craft projects, cakes, fashion, fabrics – this gives you insight into what colors, graphics, and design trends the “man on the street’ likes to buy.

In addition, cruise by scrapbooking and stamping sites. Stamp companies – both the major players and the smaller, indie, artist run companies – are trendsetters. They have to be. If customers don’t buy their products, they’ll go out of business. Some of them have blogs that run handmade greeting card contests for their readers – it’s a great way to pick up on design trends, and get ideas for your own art. Try Paper Smooches and Embellish Magazine’s blog for a start.

You can also try Stationery Trends magazine (they’re on-line). Look for their Fresh Picks. Granted, they talk about all kinds of products including cards, but you can get an idea about the freshest designs and colors. Seek out other sources, too.

So what are some of the hot design trends for 2011? I’ll let you in on a few:

  • Cupcakes
  • Food in general, though this is still trending
  • Coffee
  • Owls (yes, owls are still popular)
  • Everything French, particularly French themed wedding products
  • Butterflies
  • Bunting
  • Buttons
  • Vintage look – 1930’s and 1940’s
  • Personalized cards in general
  • For kids: monsters and dinosaurs
  • For teens: Cutting edge snarky humor

So now you’re armed with idea, what are you waiting for? Do your research, then get to work designing cards that will, with any luck, sell like hotcakes!

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LIGHTNING ROUND: THE GREAT PUMPKIN

The deadline is approaching!

October 27th ends our current Lightning Round: THE GREAT PUMPKIN. See above for a link to the post with all the details. Basically, we’re talking Halloween, and I suspect all our guys and ghouls will have a fang-tastic time! Enter and you could win a prize worth $25!

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The Critique Clinic is open every Friday, Saturday and Sunday to all GCU artists seeking peer review, advice and tips. Any artist may submit or leave a critique. All artists are encouraged to check the comment threads – you’ll learn something that may help you with your own marketability. Not sure if your inside verse is funny, makes sense, or is good enough? Not sure if your new design works? We’ll help you with that, too.

There is a GCU artists’ group on Facebook. We encourage you to join, post cards for your fellow artists to admire, share news, and have fun!

The Salon of Art Facebook fan page (by Doreen Erhardt) is a great place to go to find links to all kinds of helpful resources like tutorials, brushes, news about competitions and contests, marketing tips and a lot more. Check it out!

GCU Artist Cindy Johns is keeping a blog archive of the Design of the Day. The link to the Archive is on the right side of the page. Check it out!

DID YOU KNOW you can “like” this newsletter or any post on the GCU Community blog, or include them in your social bookmarks? Or Google +1 them! Just click the title of the post, which takes you to the permanent link page. At the bottom of the page you’ll see buttons for social sites like Facebook, Reddit, StumbleUpon, etc.

Lightning Round: The Great Pumpkin

October 19, 2011

BOO! EEK! SCREAM! SHRIEK!
It’s Beginning to Look Like Halloween!
EEK! SHRIEK! BOO! SCREAM!
And We All Know What That’ll Mean –
Trick or Treating, Pumpkins, Bats,
Ghosts, and Monsters, and Big Black Cats,
And Mean Old Witches in Pointy Hats!
It’s Halloween Time!
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Call it Halloween, Howl-o-ween, or Meow-o-ween, it’s a haunted holiday we celebrate on October 31st with ghoulish delight. So for this Lightning Round: THE GREAT PUMPKIN, I’d like everyone to do a blog post or Squidoo lens on the subject of Halloween.

Be creative. Use your imagination. Anything goes! Write about Halloween recipes, pets and Halloween, Halloween memories, Halloween movies, scary books, ghost hunting, jack-o-lanterns, trick-or-treating – anything that strikes your fancy as long as it’s Halloween related.

To be eligible, you must include links to 3 cards at GCU with a Halloween theme AND include somewhere a link to the Halloween category: http://www.greetingcarduniverse.com/Holidays-Halloween. Deadline is October 27th. On October 28, I’ll post the master list to share. I’ll also hold a random drawing for a $25 Amazon gift certificate or $25 worth of free GCU card credits.

Submit your link in the Comments of this post, and have a fang-tastic good time!

     

Guest Post, Doreen Erhardt, Photography Tutorial

October 18, 2011

With the kind permission of the fabulous, generous, and knowledgeable Doreen Erhardt of Salon of Art, today I’m reposting an article she wrote for the photographers. I think you’ll find it every illuminating, and certainly a must-read as it addresses some of the issues artists have been experiencing with cards returned for edits/rejected under GCU’s new marketability standards.

You can visit Doreen’s blog to see the article in its native habitat. In fact, I suggest you go there after reading this and leave her a thank you. Enjoy and learn! You’ll find links to two other important articles at the end.

And many thanks to Doreen, who took the time and trouble to help everyone with her professional tutorial!

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THE FUNDAMENTALS OF FOCUSING TECHNIQUES

There are a variety of focusing techniques that professional photographers use to create stunning images. It may be the most important feature in any given photograph, with beautiful lighting being a close second. There are terms which are applied to many of these methods, but unless you truly understand the fundamental guidelines behind each of these skills, you will not achieve successful results and your images may be considered blurry rather than pleasing.

In this article we’ll discuss when and how to apply Focusing Effects to create images like the professionals. A blurry photograph does not give a dreamy or soft focus effect. Though it may not be obvious to the amateur eye, the difference between an out-of-focus photograph vs. a photograph where a skilled focusing effect has been properly applied; it is very noticeable to the trained eye, and most often even to the eye of the average viewer even though they can only describe it as blurry. This is something the amateur really needs to focus on . . . pun intended!

Let’s begin with the terms for these techniques with some descriptions and examples of these focusing methods.

THE DREAMY EFFECT

Beautiful example of the Dreamy Effect - Photograph courtesy of PhotoshopTutorials.com

The photographs you see with a Dreamy Effect are created using a variety of techniques, none of which are manipulating your focus, intentionally or unintentionally. A dreamy effect is created on-camera using either a soft focus filter or something in front of the lens such as pantyhose or Vaseline, in combination with (usually natural) lighting. More commonly created today using post-processing techniques in some combination to create a dreamy glow that is soft but not blurry.

SOFT FOCUS

Lovely example of soft focus - Photo courtesy of Wallcoo.net

Soft Focus is not a term used in conjunction with Depth of Field as they are not related. A soft focus image is a sharp image with an ethereal haze effect applied. This is an on-camera filtering technique and/or post-processing technique to soften harsh elements in the photograph, such as; wrinkles and smoothing out skin. This effect is commonly used on portraits of women, for weddings and for romantic images. An out of focus photograph or a photograph with blurry primary elements is not a successful example of applying creative focusing techniques, it’s just a blurry photograph.

BOKEH

Excellent example of proper Bokeh effect - Photo courtesy of © Silvia Lorenzo

The Bokeh effect in photography is Japanese in origin and refers to a blur or blurry quality to a PORTION of the photograph. Soft focus and Bokeh have fundamental differences. In a photograph with soft focus there is an intentional blurriness added to the subject while the edges of the subject retain their sharp focus. In Bokeh, it is only an element of an image intentionally blurred for the specific effect of emphasizing certain points of light.

MACRO PHOTOGRAPHY

Outstanding Macro example - Photo courtesy of Photography TK Designs©

A quick side note on Macro photography because it is a world of it’s own.  First let me explain that Macro Photography is not close-up photography. There is typically a one to one ratio between the size of the subject and the size on the image sensor in Macro Photography, this is not the case with close-up photography which can be achieved with any lens.

Macro lens have a very shallow DOF so they utilize selective focus to keep the subject sharp while letting everything else blur. This is the one exception to the basic focusing rules, HOWEVER, the result still needs to make sense to the viewing audience. The small area of focus range in a Macro shot MUST BE in the right place or the photograph is considered blurry and unappealing.

SELECTIVE FOCUS

Selective Focus example - Photograph ©John Baker Photographer LLC/TravelImages.com/JayBeeStock.com

Selective Focus is the process of focusing on one element within the scene to create emphasis on that element. This can not be done with a camera setting of Auto, you accomplish this by running the camera manually to achieve a wide aperture and obtain a shallow depth of field.  Today’s Digital SLR cameras all have focusing points which can be used in conjunction with Depth of Field control to carefully select the area(s) where sharp focus is needed.

As in ALL good photographic shots, you first need to know the message you are trying to portray to determine which elements in your shot are PRIMARY focal points, which are secondary and which can or should fade completely into the background. Your primary subject needs to have absolute sharp focus in all the right places.  Your secondary elements can have soft focus where the DOF starts to drop off, and your non-essential elements can be out of focus.

Below is a great example:  There is a chocolate kiss in the front with sharp focus, i.e., the Primary Focal Point.  Just behind that other candies begin to drop out of focusing range; the secondary focal points which help tell the story of where the kiss came from, with the remaining elements falling completely out of focus.  Now for commercial sales, the background really should be cleaned up in this photograph to remove the distraction of the doorjamb, but otherwise this is a well-focused photograph.

Photo courtesy of Kimberly Gauthier©

 SO WHAT’S A PRIMARY FOCAL POINT?

In portrait shots of people, it is critical to have the eyes, face and hair that surrounds the face in sharp focus. Depending on the mood of the message, the rest of the person can fall into the secondary focus category allowing DOF to drop away. If the story you are trying to tell in a photograph is of a person holding something, then the primary focus point needs to include head to waist in include what they’re holding with focus not dropping off until waist level and/or behind the head.

Primary Focal Points: Head to Waist - Photo courtesy of cyndaily.blogspot.com

When photographing animals; in a head to mid-section shot,  the eyes, nose and ears must be in focus with the DOF falling off behind the head and/or below the chest.  In a full body shot of an animal, the focus needs to be from head to toe if they are engaged with their environment.

Purrfect Selective Focus - Photo courtesy of http://www.picturesofdogs.info/

You can focus on one petal of a flower and have all others fall out of focus, but the human eye does not accept that as appealing if that single focal point is the petal which seems to be the furthest away from the image foreground. If you shoot a flower at an angle where the center of the flower is of particular interest and that center falls out of focus, this too is usually not considered pleasing. If you photograph a lily or tulip straight on for example, as long as the center of the flower is sharply focused, the petals can fall out of focus and create a pleasing effect.

Are you beginning to see that the elements which require sharp focus are critical to your overall composition?  You can have a perfect specimen of a flower (free of bugs, dying petals, etc.), beautiful lighting, stunning composition and if you ignore the vital decision to choose the right focusing technique to support all that perfection; you will have ruined your composition.

Primary Focal Point: Flower Center - by Doreen Erhardt©

FOREGROUND ELEMENTS

Wonderful Example of Foreground Selective Focus - Photo courtesy of Scott Thomas Photography©

Though it is true that selective focus is used to emphasize the subject thus throwing much of the rest of the photograph out of focus, there are some things to consider when trying to pull off the effect.

Do not think that using this focusing technique is a way to ‘remove’ distracting elements  . . . it is not, especially when those distractions are in the foreground.

What DOES work is when the element in the foreground has a direct relationship to the subject and rest of the scene, i.e.; the lockers which create repetition, or grasses in a meadow, or petals on a flower.  There must be a blending of the out of focus foreground leading the eye to the primary focal point.  Elements like dead branches in a garden or pet bowls in front of the pet cause the eye to reject what they are seeing rather than be drawn in by the color, harmony and blending of the foreground.  It will make or break a photograph and this is a far too common mistake for the amateur photographer.

What hasn’t been discussed here is WHAT Depth of Field is and HOW to achieve it – that article was already written and you’ll find that here:  Focus on Depth of Field.

We also have not touched on the difference between showing Motion Blur and a blurred photograph due to motion.  That article you will find here:  Motion Capture Photography.

Until next time: May you Stay Focused and Happy Shooting!

Dash of Inspiration – October 17, 2011

October 17, 2011

A Dash of Inspiration, A Cup of Creativity by Doreen

How the Heck Did They Do That?

Ever find yourself saying that when you see something cool on someone’s website?  When I went full force into creating online stores and a web presence, I was constantly stuck trying to figure out how to add images, links and so on to my sites and Squidoo lens.  So, as I collected the information I created a text document that now sits as a short-cut on my desktop with all the bits and pieces of HTML coding for when I need it.

This week I’ll pass on some sites and tips where you can find what you need to create those all important back links.

Let me start with this:  Ever wonder how to get a background on your storefront or add an image with a link?  The key here is that the image file must be HOSTED somewhere that allows you to Copy Image Location. In today’s environment, the easiest way to accomplish this is to open a free Flickr account.  Upload your image, make it private if you like to keep others from accessing it on Flickr, then you can grab the image location from there to use on your sites.  Simple & free solution.

Image by Elisabeth Tan

So here ya go . . . This is how we get those links and other cool stuff.

HTML Codes for Images

HTML Codes for Links & Anchors

HTML Codes for Font Size & Color

Creating an HTML Email Link

Using HTML in Squidoo Modules

How to add a Facebook Widget to your website

Okay, these links should keep you busy for the week!

Critique Clinic – October 14-October 16, 2011

October 14, 2011

How does it work? For three days a week (Friday-Sunday midnight), I will open the clinic to any artist who wants an honest peer review and critique of a card which gets plenty of clicks but no sales, so something’s probably not quite right, or you’ve got a new design you want to test drive, or you’re unsure about the marketability of a card. Or perhaps you’re a newbie who isn’t sure if a recently submitted card is up to a marketable standard. Anyone is welcome to participate. In fact, I encourage everyone to at least look at the cards in question and read the critique comments – you may learn something. The purpose of the clinic is to help artists improve the commercial appeal and marketability of their cards.

THE RULES

  • ONE card per artist only.
  • Card must be for sale at Greeting Card Universe.
  • We will take an unlimited number of artists, including those who have submitted recently, HOWEVER I reserve the right to close a clinic for the day if the submissions become overwhelming. If the clinic has been closed, and you submit a card, your comment will be deleted.
  • To submit a card for critique, post a link to the card at GCU in the comments section of this clinic post.
  • Any artist is free to comment and/or give a critique of a submitted card. HOWEVER, post-and-run comments like “great card” or “you suck” will not be tolerated, nor will abuse. Criticism should be constructive, not destructive. Play nice or you will be banned.
  • I also won’t tolerate temper tantrums if you decide your “artistic integrity” is being stepped on because you asked for a critique, and someone told you the photo you’re using isn’t in focus. If you can’t take honest criticism, don’t submit. Once gets you a warning; twice and you’re banned from submitting in the future.
  • Artists who critique may do so by giving their opinion, posting an example of another card, or pointing the submitter to a video, on-line article, or other helpful suggestion.
  • Don’t forget that artists who are giving you tips and helpful advice are volunteering their time and trouble. Be nice. A link back to their store on your website or blog is appreciated (but not mandatory).
  • You are free not to take any advice offered. There’s no guarantee any card will be a bestseller, so don’t come into the clinic with unrealistic expectations.
  • Rules may change as we go along and we see how things turn out, okay?

So without any further ado, I declare this week’s Critique Clinic open!

Blog Carnival V: THE BIG C

October 13, 2011

Most of us have been touched by cancer in one way or another. Through our experiences, we’ve learned about hope, strength, courage and love. Here are the entries in our special Blog Carnival: THE BIG C in honor of National Breast Cancer Awareness Month. Please visit the participants, and leave a comment to let them know how much you appreciate each and every one.

Participants, please share this list on your blogs.

Candace Hardy is the winner of our contest – congratulations, Candace!

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Pets and Wildlife Cancer
“One area of cancer research we do not often hear about, cancer in pets and wildlife, which is also on the rise…”
Blessing Art Cards, Sharon Fernleaf

Breast Cancer Awareness and Pink Ribbon Cards & Gifts
“Believe in the power of the pink ribbon…”
TANITU, Creative Paradise

Breast Cancer Awareness Month
“I cannot remember a time when when there wasn’t a dear friend or family member battling cancer…”
Cards from the Heart, Lisa Charlton

October is National Breast Cancer Awareness Month
“My mother had breast cancer as well as lung cancer…”
Eliz Designs, Elizabeth Eells

Ways to be Supportive, Helpful and Encouraging for Cancer Patients
“This post is in honor of our friends, colleagues and family members who are currently battling this dreadful disease…”
Heart to Art, Sri Devi

Breast Cancer Awareness
“There are several things you should look for when doing a self exam…”
Sheryl Kasper Card Store, Sheryl Kasper

Barbara’s Story
“Since October is Breast Cancer Awareness Month and Barbara has battled breast cancer since 1997, what better time to tell Barbara’s story?”
Rycky Creations, Robin Chaffin

Breast Cancer Awareness Month
“Most advanced breast cancer cases are found in women over age 50…”
Janet Lee Designs, Janet Palaggi

Cancer Bummer
“I was diagnosed with cancer about 12 years ago.”
I Love Cuttables, Cindy Johns

October, Breast Cancer Awareness Month
“Cancer is cruel, cancer makes no exceptions…”
At Sparky’s, Antoinette Van Kleef

Canine & Feline Cancer
“I’ve seen much too much cancer in the lives of my beloved pets over the years…”
Salon of Art, Doreen Erhardt

A Sobering Subject
“I think, today, how cancer has impacted my life…”
Warm Traditions, Candace J. Hardy