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Nuts and Bolts: Holiday Custom Request Design Change

November 20, 2020


Nuts and Bolts: Holiday Custom Request Design Change
Shoppers come to GCU for the perfect holiday card. Our artist community continues to make shoppers’ BELIEVE their holiday card dreams can come true!  Please be sure to pay attention to your Manage Custom Requests or you could be missing out on sales.
Here is a wonderful example by GCU artist Jan Keteleer of JanKe Card Store:
From the shopper:  
Would it be possible to remove the phrase in red on the cover, so the only words would be “Merry Christmas”? At the same time, we would still like to be able to customize the inside. Wonderful card!  
Original Card:

Resulting Card: 

See this related piece on Leveraging Designs and specifically the link to Image Use Guidelines on the Forum re: Term Variations specifically.

Big holiday kudos to Jan for delighting the shopper and making them believe in “any card imaginable”.  And to his speedy work in responding to this request and receiving the sale in less than 48 hours.

Tip: Remember when submitting a new card that is a variation on a previously approved card to make a note in the Notes to Reviewers the pid# that it is based on.  “Based on approved card PID #12345”.  And remember custom requested cards can be set for FastTrack review.  Just leave the reviewer a little note for that too like “for a shopper’s request #14667 ”.
Additionally, we do see a rise in shopper requests for changing the inside verse which of course they can do themselves.  See this tip on how to handle Custom Requests Inside Text.
Here are some other wonderful Holiday Custom Request Design Change examples

The difference is made in the details!

GCU Community Manager

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