Nuts & Bolts: Holiday Custom Request Design Change
November 10, 2023
Nuts and Bolts – Holiday Custom Request Design Change
We are nearing the holiday card ordering frenzy! Soon after Thanksgiving, shoppers are on the quest for the perfect card. Please be sure to pay attention to your Manage Custom Requests or you could be missing out on sales.
Here are some good tips to not miss any shopper requests.
Here is a wonderful example by GCU artist Christie Black – Creations from the Heart:
From the shopper:
Hello. Would it be possible to have the exact same card but with a pinky or purply hat and scarf. I am ordering the original card for my Nephews but would love to order for my Nieces as well but with a more feminine colour hat and scarf. Thank you so much in advance for your time.
Original Card:
Resulting Card:
See this related piece on Leveraging Designs and specifically the link to Image Use Guidelines on the Forum re: Color Variations specifically.
Big holiday kudos to Christie for making this shopper believe in the perfect card!
Tip: Remember when submitting a new card that is a variation on a previously approved card to make a note in the Notes to Reviewers the pid# that it is based on. “Based on approved card PID #12345”. And remember custom requested cards can be set for FastTrack review. Just leave the reviewer a little note for that too like “for a shopper’s request #14667 ”.
Additionally, we do see a rise in shopper requests for changing the inside verse which of course they can do themselves. See this tip on how to handle Custom Requests Inside Text.
Here are some other wonderful Holiday Custom Request Design Change examples.
The difference is made in the details!
Mindy
GCU Community Manager
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