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Nuts and Bolts: Dedicate Yourself to the Details

July 5, 2019

 

Nuts & Bolts – Dedicate Yourself to the Details
 
It is often the little details that escape the artist’s eye. It is always a good idea to step away from a design that you have been meticulously working on or ask a brutally honest companion to give it a once over.  The review team is certainly a fresh set of eyes and often catches tiny fixes or areas of improvement.  GCU is grateful for artists who are open to collaborating with the reviewers on minor adjustments that make a big difference.

 

Knowing that dark designs often print even darker the review team asked artist Cisillia Tay the following:

 

Reviewer’s Request for Edits:
The silhouette of the trees and horizon will not show after printing as cards tend to print darker than you see online. Are you able to add a subtle glow behind the tress and horizon so they will stand out a little?
We feel a very slight increase in the glow would be beneficial and it looks like the trees are retaining some green color, they need to be fully in silhouette black along with the balance of the foreground.
Thank you for working on this with us. We want to attain the best possible printing for the shopper to avoid a return.   
If you would like to make further edits we are advised that the stars need to be brighter/whiter and the glow brighter so the silhouette will be visible after printing.
It was also pointed out that the comma on the card front should be replaced with a semi-colon. Call it fate or destiny; 
 
Original Image:

Resulting Image:

Thank you to GCU artist, Cisillia Tay, for her attention to detail and collaborating with our review team to create a star of a submission that delighted the requesting shopper. 

 

The difference is made in the details!

 

Mindy

GCU Community Manager

Wanted New Cards: New Pet Foster Failure.

July 4, 2019

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Wanted Cards – New Pet Foster Failure

 

With so many animals in need of homes filling animal shelters and rescue centers, particularly cats and dogs, there is a high demand for foster homes. Until a permanent home can be found, fosters temporarily care for the animal – house, care, feed, socialize, and sometimes address special healthy and / or socialization needs.

 

It is very common that the foster family cannot part with the foster pet and ends up adopting them and becoming their forever home. This is fondly referred to as a Foster Failure. It’s really a Foster Win!

 

Please consider created cards for this new subcategory as congratulations cards for adopting a pet via shelter / rescue after fostering them.

 

These cards will go here:
We’d like you to create at least one card for these categories using the Stock Cards function or your own graphic designs.  Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be specific, be inventive, be clever, be creative. Go for it!

Freebie Wednesday: Daily Freebies V (last one)

July 3, 2019

Freebie Wednesday: Daily Freebies V (Last One).

 

The Hungry Jpeg celebrates the whole month of June with a new freebie every day! What a great chance to score some fabulous designs. All freebies stay available during this month so don’t miss it!

 

This product comes with a complete commercial license.

 

Rainbow Connection: Plant Color Palette Ideas

July 2, 2019

 

Some Plant Color Palette Ideas from colorpalette to inspire you:

 

Dash of Inspiration: July 2019 Design Challenge

July 1, 2019
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Hello, fellow artists! This month we are going to challenge you to working in an area you may have little experience in, but will have lots of fun exploring. Let’s get inspired …

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Theme: Pattern Play

Requirements:

  • Create a brand new design which incorporates two or more patterns which coordinate and compliment each other and the other elements within the design. See tips below which may be helpful.
  • Write your own verse/message, be creative and write a message that clearly speaks to your imagery, occasion and recipient.
  • Blank verse will not be considered for entry in this challenge.

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Entry Deadline: Wednesday, July 31st

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How to Enter: Post the PID (card number) and the URL (public storefront link – please WAIT for the card to be available in the public marketplace, please DO NOT post a link to your Manage Cards area) as a post in the challenge blog. We’ll forward your entry to the jury.

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Category:

  • Any category well-suited to the imagery/occasion/message.

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Rules:

  • Submission must meet GCU’s Submission Guidelines and be Approved through the usual Review Cycle– Fast Track your submission with this in the Notes to Reviewer: July Design Challenge Submission here is the link to the blog post: (include THIS blog post URL)
  • Only ONE card per artist per challenge.
  • Submissions must be NEW, no existing designs.
  • Your entry must meet the Challenge Requirements and Theme or it will not be included in the challenge.
  • Stock Card Creations entries will not be accepted.
  • Your designs should differ from those already offered in the category of your choice to offer shoppers a variety of choices, not more of the same.

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BLIND Judging: We hope each of you enters every month. Entries are submitted anonymously for judging by the GCU Challenge Jury which means that before and during the challenge, judges do not have any way of knowing what artist is behind each entry. This eliminates any and all concerns with ‘favoritism’. Results will post on the Community Blog. The jury will judge the entries on the following criteria:

  • How well the card meets the Challenge Requirements and Theme.
  • How well the card speaks to the Category the artist chooses for the card submission.
  • Creativity, Execution and Marketability.

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Winners: 1st Place:

  • The winning designer’s card and store will be featured on the GCU Public Blog the blog which customers view and follow.
  • As well as featured on the GCU Public Facebook Page over 57,000 followers, now THAT’S exposure!
  • The winning card will be Design of the Day following the announcement of the winners (within 48-hours).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • The winning card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board – currently GCU’s Pinterest Page followers: 4K!
  • The winning card, should the artist choose, may be referenced in a new series by the winning artist and he/she may Fast Track all cards in the new series (being sure to give the Challenge URL and winning card PID in your Notes to Reviewer for each card in this series).
  • Winning card will be included in a marketing email to over 100,000 customers!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • Winning card will be posted on GCU’s Instagram with 6,800 followers and counting!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • NEW! – 10 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • NEW! – A Design Challenge GCU digital award!

2nd Place:

  • Your submission will be Design of the Day the following week of announcing the Challenge winners (within 7-days).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • Your card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board.
  • Winning card will be included in a marketing email to over 100,000 customers!
  • Winning card will be posted on GCU’s Instagram with 6,800 followers and counting!
  • NEW! – 5 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • NEW! – A Design Challenge GCU digital award!

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Tips: Generally what applies to Home Decor would apply to Card Design when it comes to mixing patterns.

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Be inspired to create and learn something new!

Doreen Erhardt©

Nuts and Bolts: Affinity Graphics Software.

June 28, 2019

Nuts & Bolts – Affinity Graphics Software

 

We are pleased to bring you a guest post by GCU artist Betsy Bush of Dragonfire Graphics and Birthday Cards Cafe. Betsy shares her experience with a graphics software program called Affinity as an alternative to Photoshop.   Thank you, Betsy!

 

Good day, Fellow artists,

I hope everyone is well and looking forward to a wonderful summer. I am popping in to share my experience with a new software program that I hadn’t heard of until about two months ago. It is called Affinity Photo and was said to be an inexpensive alternative to Photoshop. I was intrigued so I did some research and was more intrigued. Now, don’t get me wrong, I do love Photoshop, but sometimes it really annoys me when it behaves badly! I won’t go into details about that, but anyone that uses it probably has had some issues.

So, I decided to dip my toe into the Affinity waters and take advantage of the 10 day free trial. As with any new program there is a learning curve, but I found Affinity to be very similar to Photoshop and easy to pick up. Of course I had to turn to online tutorials for some things (and still do 2 months later), but then after 5 years I still need to watch PS tutorials. At the 8 day trial mark I decided I really liked Affinity and jumped in with both feet! I paid the $49.95 and don’t regret one penny of that!

Some of the things I really like about the program are:

1- The move tool is very smooth.
2- The brushes that come with the program.
3- The ease of exporting to different file types. All options are on one screen to choose from instead of scrolling like in PS.
4- Affinity reads PS files and can export to a PS file. PS can’t read Affinity files.
5- I love that I paid just the one price and still get free updates without having to purchase the new updated version.
6- There are many tutorials to answer your questions.
7- It loads super fast!
8- I think the text tool behaves a little better than PS, has a smoother method for kerning and leading the text. (Although, it does have 2 types of text tool and I am still a bit perplexed by this!) Also, it does lack the ability to warp the text right in the tool, you would have to use text on a path, from what I have found out so far, and I have never been good at that!
9- As with PS you can make your own keyboard shortcuts.
10- It also uses what PS calls styles and actions, in Affinity they are called styles and macros. (It doesn’t use PS styles or actions)

Some of the things I don’t like so much about the program are:

1- the drop shadow effect tool just doesn’t wow me, but it is ok. It is called outer shadow.
2- the color tool is very strange. It seems to change the foreground and background colors at weird times. I really don’t know how to explain this, I suppose it is something you just have to experience. I just keep at it until it does what I want! Apparantly this is one tutorial I haven’t watched!
3- the guides took me a bit to figure out and I really don’t care for how it behaves when the Snapping is turned on. There is just way too much going on in terms of it giving info on dimensions right on the screen. Again, I am sure I am not explaining this very well.
4- And one thing that really threw me for a loop was after using Affinity way more than PS for a month, ALL of my PS file icons changed to Affinity icons! WHAT IS THIS MADNESS YOU ASK! Well, after about half an hour of being ready to call Affinity and find out what in blazes just happened, I found the reason why and it wasn’t earth shattering after all! Apparantly after using a particular program so much for a period of time, Windows thinks you want this to be your default program and changes the icons for you! It doesn’t mean a PS file is no longer a PS file, it just means they think you want to open it in Affinity. It was a super easy fix to get my beloved PS file icons back. If this ever happens to you, this is what you do.

in Windows:

Right click on the PS file, click “properties”, on the general tab and the “opens with” line click “change” and choose PS and apply.
This works for any file I assume where you want to change the program that opens it.

That’s all for now! I would love to hear from any of you that may be proficient with Affinity or if you decide to try it, how you find working with it.

Oh, and I forgot to mention there is an Affinity Designer program as well that handles vector and raster graphics.

Have a great day!
Betsy

 

The difference is made in the details!

 

Mindy

GCU Community Manager

Wanted New Cards: Letters from Home Themed Summer Camps

June 27, 2019

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Wanted Cards – Letters from Home Themed Summer Camps
 
Cards to campers away from home at summer camp are very popular.  Great little notes to tuck into their duffel bags at drop off, sent for mail call or included in a care package.
GCU has created some new themed camp subcategories in need of cards:
 
>> Circus Camp
>> Space Camp
>> Sports Camp
>> Science / STEM / Robotics Camp
>> Music / Performing & Fine Arts Camp
>> Horse Riding / Equestrian Camp
>> Other Camp
We’d like you to create at least one card for these categories using the Stock Cards function or your own graphic designs.

 

 

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive, be clever, be creative. Go for it!

Freebie Wednesday: Daily Freebies IV

June 26, 2019

Freebie Wednesday: Daily Freebies IV.

 

The Hungry Jpeg celebrates the whole month of June with a new freebie every day! What a great chance to score some fabulous designs. All freebies stay available during this month so don’t miss it!

 

 

This product comes with a complete commercial license.

 

Rainbow Connection: Summer Color Palettes.

June 25, 2019

Summer is here! Get inspired by the summer color palettes put together by Sarah Renae Clark

 

Nuts and Bolts: Artist Interview Sharon Dominick

June 21, 2019

Nuts & Bolts – Artist Interview Sharon Dominick

 

One of the many perks of being a GCU Design Challenge winner is an interview.  These mini-interviews are fun reads and a peek into the makings of the winning card.

 

Congratulations to Sharon on her winning card.


Note: Read about the other rewards and the two new rewards for 2019, in addition to bragging rights, of being a Design Challenge winner.  And be sure to enter June’s Stock Image Only Design Challenge.

 

The difference is made in the details!

 

Mindy

GCU Community Manager