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Tips and Tricks: Tutorials

April 27, 2016


Tutorials

Photoshop, GIMP, PSP, Corel Draw—these graphics editing programs and others like them are complex, capable of really great things provided you know how to use them. Rather than single out one trick, we’re listing here some of the sites offering tutorials for you to check out.

If you know any other resources you’d like to share, leave a comment! 🙂

PSDtuts
Whether you’re just getting started or an old hand wanting to learn new tricks, this is the place for Adobe Photoshop users.

GIMP Tutorials
You’ll find good stuff here from beginner to advanced instruction.

Photoshop Tutorials on YouTube
If you want some visual aid.

700+ Free Photoshop Tutorials
More tips and tricks than you can shake a stick at!

GIMP-Tutorials.net
Plenty of resources here including text to path, making patterns, etc.

Paint Shop Pro Tutorials
This learning center offers tutorials through PSP 9 + user forums.

20 Photoshop Elements Tutorials to Try
Some basic techniques you’ll likely need.

Free Tutorials: Photoshop Elements User
Looks like plenty of video tuts and information for artists using Elements.

Corel Draw Tips
Tutorials and more for beginning and advanced users.

Rainbow Connection: What Your Color Choices Say

April 26, 2016

Rather than bring you a color palette or two today, I wanted to talk about color as a whole. Did you know the color choices you make in your designs can have an effect on a shopper’s decision to buy or not to buy?

For example, what color would you choose for a four year old girl’s birthday – black, lavender, or soft yellow? If you picked black or lavender, you probably won’t sell very many of these cards.

Below, you’ll find a brief chart outlining some of the meanings of basic colors that can influence shoppers. The colors you choose in your designs are just as important as the designs themselves, so I hope this will help you make appropriate choices for the message you’re trying to send.

Have fun!

2013 color choice meanings

Dash of Inspiration: Fun Font Finds

April 25, 2016

DashInspirationBanner_2015

At least once a month, this Font-a-holic simply must pass of some great font finds, so here you go …

This is a great grab, with some delightful fonts, only $20.00 for a limited time and comes with CU License.

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The Handlettered Fontbox by Nicky Laatz at Creative Market

Next, this is a really good font for certain types of card designs. Light, fun, humorous, these are all themes which are well-matched to this font. 30% off until May 2nd!

167466

TRANSMOGRIFIER by PintassilgoPrints at My Fonts

Here are a couple of FREE Commerical Use friendly fonts for download you might not have:

fsl-7202x

fsl-7202x1

Also found this useful Dingbat font which should spark your imagination!

ideabursts-regular

Enjoy!

Remember this is the last week to get your submissions in for April’s Dash of Inspiration Design Challenge!

 

Nuts and Bolts: Homework Always Pays Off

April 22, 2016

Nuts & Bolts: Homework Always Pays Off
Part of making a marketable card is finding a way to creatively reflect the occasion or holiday that will resonate with shoppers.  If it is an occasion or holiday that you are not familiar with it’s important to take the time to do a little research.  If you are familiar with the occasion or holiday more research can be helpful to find new inspiration.

 

There is an endless source of information online to learn about occasions and holidays – customs, symbols, religion, origins, colors, terminology, trends, etc.  Wiki pages are a great place to start.  You can quickly glean a list of important elements to incorporate into your design, verse, title, keywords and artist notes.  Become your own subject matter expert.  If you are not interested or willing to do the homework then do not create for the occasion.

 

The review team has seen some cards that have not only nothing to do with the holiday but also embarrassingly designs / sentiments that are incorrect and could be offensive.  We’ve seen dreidels on Bat Mitzvah cards.
Hajj Mubarak, Congratulations on Islamic Pilgrimage to Mecca card 2016-04-22 18-57-51
Here are some examples of occasions that are not what they may seem:

 

Veterans Day is an official United States pubic holiday, observed annually on November 11, that honors military veterans, that is, persons who served in the United States Armed Forces. 
Memorial Day is on the last Monday in May. Formerly known as Decoration Day. Memorial Day is a day for remembering and honoring military personnel who died in the service of their country, particularly those who lost their lives as a result of wounds sustained in battle.

 

Don’t Confuse the Two:  Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day honors those who died while in military service

 

Patriot Day observed in the United States as the National Day of Service and Remembrance, occurs on September 11 of each year in memory of the people killed in the 2001 September 11 attacks.
Patriots’ Day is an official state holiday in Massachusetts and Wisconsin commemorating the anniversary of the Battles of Lexington and Concord, the first battles of the American Revolutionary War.

 

Here is a helpful, related post about designing for different cultures:

 

So do try something new, step out of your comfort zone, but do your homework first and have fun as you learn something new!  A little extra time on the front end will result in approved cards and sales on the back end.

Wanted New Cards: Good Luck Tryout / Audition

April 21, 2016

wanted new cards head

Many of these subcategories are sparsely populated with only 1 or 2 cards so they could all use some additions as we’d like to get them to at least 3 cards each, but Tennis in particular has 0 cards.

 

>> Baseball Team
>> Basketball Team
>> Chorus
>> Dance Team
>> Debate Team
>> Drama
>> Football Team
>> Lacrosse / LAX Team
>> Soccer / Futbol Team
>> Softball Team
>> Tennis Team
>> Volleyball Team

Band Audition Good Luck card (397188) 2016-04-21 21-51-40

We’d like you to create at least one card for these categories using the Stock Cards function (Bigstock) or your own graphic designs.

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive,  be clever, be creative. Go for it!

Font Frenzy: Eraser Font

April 20, 2016

Font Squirrel is a great source for 100% free fonts. Eraser font by David Rakowski is a perfect fit for all those trendy blackboard designs. It’s casual, all caps, distressed and grungy.

Eraser Font Free by David Rakowski - Font Squirrel 2016-04-20 17-17-43

Eraser comes with no licence so it’s free to use commercially.

 

Rainbow Connection: Exploring Palettes on Pinterest

April 19, 2016

Pinterest is a great place to find inspiration and can also be an excellent source of new color palettes to use in your design work. Here are a few places we recommend featuring colors. Don’t forget, if you’ve got a Pinterest account, you can Follow any of these boards and be notified of changes/additions.

Pinterest logo vector - Free download vector logo of Pinterest

Summer Color Palettes
Get inspired for Summer.

Color Palettes
Mostly pictures with very fresh color schemes.

Perfect Palettes
Some very trendy color schemes going on here.

Pins From the Perfect Palette.com
A collection of trendy wedding palettes

Have fun and happy designing!

 

Dash of Inspiration: Custom Card Updates

April 18, 2016

DashInspirationBanner_2015

When you create date-sensitive greeting cards, you do so knowing that in order for those cards to remain marketable from year to year, you absolutely MUST either update them annually to show the current year, or use a year well in the future so potential customers realize the year can be customized.

If you choose to be lazy and tell yourself, well they’re custom cards so the customer can just change the date, but the card reflects a past year – I can almost guarantee you, sales won’t happen.

If you do the following EVERY new year you’ll see those sales:

  • Update standard cards to the current year.
  • Custom front cards should be updated to reflect the current year or a future year (like 2025).
  • Change all Card Titles, Keywords and Card Descriptions (Artist Notes) to reflect the current year or remove the year reference entirely.
  • Always check the inside verse, some of you enter the year there as well.

If you didn’t see Mindy’s post, your cards have already been or soon will be taken offline if you don’t update them. Update Graduation cards to 2016 by 4/15/16

And, Corrie’s Nuts and Bolts from April 8th: Graduation 2016 from 2015

A brief look this morning suggests many of you will have your cards taken offline just when the sales for graduation is beginning.

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So until next week … Learn … Create … Inspire!

And, don’t forget there is still time for the April Dash of Inspiration Design Challenge!

Nuts and Bolts: Where’s My Card?!

April 15, 2016

My card was just approved but it’s not on the site!  Help, my shopper is waiting!

 

We hear this often and understand that once your card is approved you are anxious to see it. Maybe you just want the satisfaction and peace of mind knowing that it is there for others to see, appreciate and, most importantly, buy.  Or maybe you made it for a specific shopper who is chomping at the bit to buy it.

 

Newly approved cards can take up to 24 hours to be reflected on the site.  This also applies to changes to approved cards like a new image, editing card title, category, keywords, etc. Additionally this impacts onsite search results, new or changed content (titles, keywords) may take up to 24 hours to be “seen” by GCU’s onsite search. So we ask for you to be aware of this and thank you for your patience.

 

Here are two great tips on how to share a link to a newly approved card without the wait:

 

1. In your storefront sort your gallery by “newest”
2. Click on the SHOPPING CART ICON below your card thumbnail to drop it in your cart
3. Go to the card in your cart and get the “Share Card Link” link
4. Share this link with your shopper
5. Keep the card in YOUR cart until the shopper has placed it in their cart

 

OR

 

1. In your storefront sort your gallery by “newest”
2. Click on the PENCIL ICON below your card thumbnail to go to the card’s Personalize Your Card page
3. Copy this page’s URL from your browser’s navigation bar
4. Share this link with your shopper

 

This should provide you with two effective solutions to meet your immediate needs.

 

Wanted New Cards: Thank You House Mom/Mother

April 14, 2016

wanted new cards head

We have a brandnew category that needs your attention:

Occasions >> Thank You >> Occupation Specific >> House Mom / Mother
>> General
>> Sorority House Mom / Mother
>> Fraternity House Mom / Mother
 A Big Thank You Greeting card (1303490) 2016-04-14 22-40-59
At the moment there are 0 cards in this category.

 

With the end of a school year approaching this would be a good time for greek members and chapters to thank their house mom who has likely provided great support to them.

 

We’d like you to create at least one card for these categories using the Stock Cards function (Bigstock) or your own graphic designs.

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive,  be clever, be creative. Go for it!