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Nuts and Bolts: The Difference is in the Details 

September 4, 2020

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Nuts & Bolts – The Difference is in the Details 
 
It is often the little details that escape the artist’s eye. It’s likely that you’ve been so focused on other elements of your submission that you’ve overlooked one, small element.  It is always a good idea to step away from a design that you have been meticulously working on or ask a brutally honest companion to give it a once over. The review team is certainly a fresh set of eyes and often catches tiny fixes or areas of improvement. GCU is grateful for artists who are open to collaborating with the reviewers on minor adjustments that make a big difference.

 

In this example, to grunge or not to grunge?  That is the question.

 

Observation from the reviewer:
Because of the distressed nature of the card front we require a more noticeable alert for shoppers so they do not return the card thinking it is a printing error.

We added DISTRESSED into your title and edited it so it would fit.
Please edit the artist notes.


For grunge or distressed designs that the shopper may think were printing errors please add something similar to the following in your Artist’s Notes. Please do use all caps. “THE EDGES OF THIS DESIGN ARE INTENTIONALLY DESIGNED WITH DIGITAL EFFECTS TO LOOK WORN AND AGE” or”THE TEXT ON THE COVER OF THIS CARD IS GRUNGE STYLE THAT INTENTIONALLY LOOKS AGED AND WORN OUT”.
https://gcucommunity.com/2020/06/12/nuts-and-bolts-describe-distressed-effects/

See here for details on the Submission Guideline for Composition – Subject Matter
Original Image:

 

 

From the artist:
I can make the necessary edits but do you think the background would be better in a solid color rather than distressed look?
 
Resulting Image:
Thank you to GCU artist, Linda Gladman Art, for her quick and adept skills working with our review team to create a design shoppers will fall in love with.

 

 

The difference is made in the details!

 

Mindy
GCU Community Manager

 

Wanted New Cards: Modeling Agency Signing

September 3, 2020

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Wanted Cards – Modeling Agency Signing

 

The successful result of auditioning or attending an open call for models at a modeling agency is getting signed.  Congratulations cards for signing with a modeling agency are needed in this new sub-category:

 

 

 

Consider models of all ages, races, and gender.

 

We’d like you to create at least one card for these categories using the Stock Cards function or your own graphic designs.

To expedite the review of these cards, please check Fast Track Review on the card image details page when you create your card and add a Note for Reviewers like “for BLOG– Wanted Cards”.

Freebie Wednesday: Gabrialle Casual Script Font.

September 2, 2020
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Freebie Wednesday:

 

Gabrialle – Casual Script Font is a modern and elegant font can be used for any variety of purposes, such as: Photography, Wedding Invitation, Packaging Product, Logo Type, Brand, and also can be used for personal purpose.

This beautiful freebie is brought to you by StringLabs. Only available on the Hungry Jpeg site for a week!

 

This product comes with a complete commercial license.

 

Dash of Inspiration: Big Stock ONLY Design Challenge September 2020

September 1, 2020

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Try to find your holiday spirit and create something new and different using the stock image library this month.

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Theme: Holiday Spirit

Requirements:

  • ONLY Big Stock cards will be accepted in this challenge.
  • Write your own verse, be creative with a message and/or imagery that clearly depicts ‘the spirit of the season’ in some form and ties the imagery of choice  with the category choice and challenge theme  – this will be extremely important in this challenge.
  • The judges will be looking for professional quality text layout, typography placement and font combinations in addition to a unique and captivating message that tells the story of the stock image you choose. Your added value needs to wow the judges!

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Entry Deadline: Wednesday, September 30th

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How to Enter: Post the PID (card number) and the URL (public storefront link – please WAIT for the card to be available in the public marketplace, please DO NOT post a link to your Manage Cards area) as a post in the challenge blog. We’ll forward your entry to the jury.

NOTE: Submissions will appear immediately in your Private gallery as they await review.  If approved, the reviewer will move them to the public gallery – they will then become ‘live’ in the marketplace within 24-hours or so just like regular submissions. Be patient and wait.
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CATEGORY: Any winter holiday which suits your message, recipient and imagery.

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Rules:

  • Submission must meet GCU’s Submission Guidelines and be Approved through the usual Review Cycle. Big Stock creations are automatically identified as Fast Track – please add in the Notes to Reviewer: September Design Challenge Submission here is the link to the blog post: (include THIS blog post URL)
  • Only ONE card per artist per challenge.
  • Submissions must be NEW, no existing designs.
  • Your entry must meet the Challenge Requirements and Theme or it will not be included in the challenge.
  • Big Stock Card Creations ONLY will be accepted.
  • Your designs should differ from those already offered in the categories above to offer shoppers a variety of choices, not more of the same.
  • No BLANK cards will be accepted.

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BLIND Judging: We hope each of you enters every month! Entries are submitted anonymously for judging by the GCU Challenge Jury which means that before and during the challenge, judges do not have any way of knowing what artist is behind each entry. This eliminates any and all concerns with ‘favoritism’. Results will post on the Community Blog. The jury will judge the entries on the following criteria:

  • How well the card meets the Challenge Requirements and Theme.
  • How well the card speaks to the Category the artist chooses for the card submission.
  • Creativity, Execution and Marketability. Your overall ‘added value’ determines this.

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Winners: 1st Place:

  • The winning designer’s card and store will be featured on the GCU Public Blog – the blog which customers view and follow.
  • As well as featured on the GCU Public Facebook Page – nearly 57,000 followers, now THAT’S exposure!
  • The winning card will be Design of the Day following the announcement of the winners (within 48-hours).
  • The winning card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board – currently GCU’s Pinterest Page followers: 4K!
  • Winning card will be included in a marketing email to over 100,000 customers!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • Winning card will be posted on GCU’s Instagram with 6,800 followers and counting!
  • 10 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • A Design Challenge GCU digital award!

2nd Place:

  • Your submission will be Design of the Day the following week of announcing the Challenge winners (within 7-days).
  • Your card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board.
  • Winning card will be included in a marketing email to over 100,000 customers!
  • Winning card will be posted on GCU’s Instagram with 6,800 followers and counting!
  • 5 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • A Design Challenge GCU digital award!

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Tips:

Nuts and Bolts: Card Title – NO Punctuation.

August 28, 2020

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Nuts & Bolts – Card Title – NO Punctuation
 
To avoid a delay in the review of your card(s) and to avoid shoppers not finding your cards thus not buying your cards – please do not use any punctuation marks in your card title like but not limited to – , . * ! ; etc.   

 

The card review team will start returning cards that have punctuation in the card title with a note like:
Please remove the punctuation from your card title as it is not needed and may actually hinder search engine data

 

What are the key makings of an effective card title?
1. Descriptive
2. Unique
3. Differentiating terms first, especially when part of a series
4. Does NOT need the word “card” in it as GCU appends that automatically
5. Does NOT need punctuation like commas or periods
6. Proper capitalization use of upper & lower case
7. Reads like a sentence or short phrase, not “word soup” (a list of terms)

Please see these prior posts on Card TitlesThe Art of the Card Title,  Card Title Punctuation.

 

The difference is made in the details!

 

Mindy
GCU Community Manager

 

Wanted New Cards: Greek Rush/Recruitment.

August 27, 2020

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Wanted Cards – Greek Rush / Recruitment 
 
One of many decisions and new experiences for college students is Greek life.  Choosing to participate in recruitment is a big decision and can be an exciting, long, and sometimes unnerving process. Will they get a bid from their preferred fraternity or sorority?  Will they get a bid at all?  Even with distance learning and closed campuses this process, albeit virtual, is still under way at many colleges.

 

These categories are in need of cards:

 

>> General
>> Fraternity Rush / Recruitment
>> Sorority Rush / Recruitment
>> Other


NOTE:
Important to note that the panhellenic organization / chapter letters, mascots, crests, and nicknames are trademark protected and cannot be used on commercial products without the proper license. An important related readThe Business of Greek Life.

We’d like you to create at least one card for these categories using the Stock Cards function or your own graphic designs.

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive, be clever, be creative. Go for it!

 

 

Freebie Wednesday: Leorio Font.

August 26, 2020
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Freebie Wednesday:

 

Leorio Font (by Moreltype ) is a minimal and neat serif font. It can easily be matched to an incredibly large set of projects, so add it to your creative ideas and notice how it makes them stand out! It’s free at Creative Fabrica.

 

 

This product comes with a complete commercial license.

 

Rainbow Connection: Monochrome.

August 25, 2020

Some Monochrome color inspiration for you this week:

 

 

Nuts and Bolts: Dedicate Yourself to the Details – Text Placement.

August 21, 2020

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Nuts & Bolts – Dedicate Yourself to the Details – Text Placement
 
It is often the little details that escape the artist’s eye. It is always a good idea to step away from a design that you have been meticulously working on or ask a brutally honest companion to give it a once over. The review team is certainly a fresh set of eyes and often catches tiny fixes or areas of improvement. GCU is grateful for artists who are open to collaborating with the reviewers on minor adjustments that make a big difference.

 

See this example by GCU artist, Eileen Forbes of Eileen Forbes Photography, with an improvement in text placement leading to a professionally composed design that shines.

 

Reviewers request for edits:
Please adjust the placement of the text so it is not touching or overlaying the petal.  
 
TYPOGRAPHY – Text Placement
See the GCU Blog for explanation & examples:
https://gcucommunity.com/2013/06/24/dash-of-inspiration-typography-text-placement/ 

 

Before:

 

After:

 

Well done, Eileen, and thank you for working so well with the review team.  Excellent teamwork!

 

It may take a little more time upfront to perfect a new design but this will save you time in the long run when creating a like image collection and derivative designs so the follow on designs all shine, pass review, and are highly marketable. See important Pre-approval for Card Series process and tips.
 
Look at this garden of lovelies!
Remember, GCU allows an image to be leveraged into a like image series of cards, see Leveraging Designs.

 

 

 

The difference is made in the details!

 

Mindy
GCU Community Manager

 

Wanted New Cards: Interfaith / Chrismukkah 

August 20, 2020

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Wanted Cards – Interfaith / Chrismukkah 
 
Some people celebrate interfaith Winter holidays combined, lightheartedly known as Chrismukkah.  This may be more likely with a couple or family in which each partner or parent brings a different faith or traditions to the relationship thus a blending or acknowledgement of the two.

 

 

GCU could use some new designs to freshen up the offerings in these categories.

 

When submitting these cards please be sure to mirror the categories for best exposure, meaning one from under Christmas and one from under Chanukah / Hanukkah accordingly.